World Environment Day 2023 - Telekom "Magenta Blossom" is seeded

Just in time for World Environment Day 2023, Deutsche Telekom is sending a strong signal for true sustainability and leadership right in our home country.

On one of the largest fields in the Cologne/Bonn area, more than 20 million field and wild flowers were sown on over 40 (!) hectares (approx. 57 soccer fields, circumference over 2.8 kilometers), which will bring back a biodiversity that has probably never been seen before in this form. All that is needed now is sunshine and rain so that the first wild bees can find a rich source of food here.

Field advertising as big as an entire village: Telekom stands here for biodiversity and tangible sustainability in our homeland

What is special about this is not just the mere cultivation of plant species, some of which have become rare, but the "Magenta Blossom" project itself. Because seen from the air, the huge flowering areas not only form a biotope network, but in a few weeks will also display the Telekom logo and the "#green magenta" lettering with blooming field and wild flowers. This project is made possible by our high-precision VectorSeed process, in which completely different field and wildflower seeds are placed in the soil for germination in several passes, down to the centimeter, in the exact position and the perfect soil depth in arbitrarily curved shapes. What is a gigantic statement of courage for sustainability from the air becomes a worthwhile habitat from the perspective of a wild bee.

With the "Magenta Blossom" project, Telekom is also bringing wildflowers that have become rare and even endangered back to our homeland. Even those that are already on the Red List of species in need of special protection or threatened with extinction. In addition, field flower varieties were also deliberately chosen that contribute little to the spectacular bloom, but can bind nitrogen in the soil and thus contribute permanently to natural fertilization and the build-up of humus (natural and permanent_{CO2 binding}) and the associated soil life.

Thomas Lichtenstern and Christoph Jeken before sowing for Telekom

On-site visit with Christian Hammerschmidt (center)

Stella from GEOXIP in front of a tractor — The "Magenta Blossom" sustainability project thrives on enthusiasm

Two universities are providing technical support for the soil imaging project implemented by GEOXIP.

Our special thanks go to Christian Hammerschmidt (Senior Brand Manager Deutsche Telekom) and his team, who have been instrumental in supporting this great project. We would also like to thank Dr. Uli Müller von Blumencron (farmer) and his employees Christoph and Marc for their great support and rock-solid belief in our common nature.

Drones only see from above. Wild bees see the habitat.

This is about giving nature a space in our homeland

Seed vetch — Magenta blooms in all colors. It's all about biodiversity and islands for life!

Nature may take over!

Now it needs a little time for everything to turn into many colors and of course magenta. Nature lovers, families and professionals will also be able to see this project for themselves in the future and then explore it on a wildflower trail.

Jewelry basket — A bumblebee on a magenta flowering jewel basket

Biodiversity in detail: discover what's coming.

Well over 50 native field and wild flowers create a rich habitat. If you want to know more about them, we have compiled a small selection of the most important cultivated varieties.

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Create GEOXIP VectorSeed soil image — Tractor sowing a field logo

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More about Telekom logo sown on the field "Magenta Blossom":

How can you actually promote biodiversity and bring back rare native plants? What is blooming here? What is rare, protected or even threatened with extinction? What does Telekom do with its nature sponsorship and what does it bring back to our home? How do you make the largest ground picture in the world with field and wild plants? And how can farmers and nature benefit equally? How did we as startup GEOXIP come up with this idea and why are we burning to bring back biodiversity with high tech? Lots of questions and lots more answers: