Beevertising - a chance for wild bees

Under the brand name Beevertising ("bee" for bee and advertising for advertising), new biotope-spanning and biotope-networking habitats are created for insects and wild bees through logo cultivation (field advertising). So-called. Field Ads can achieve much more with Beevertising in the middle of conventional agricultural cultivation than conventional flower strips, because they not only promote biodiversity on one strip, but also network habitats with flowering islands over a large area. Beevertising relies on large ground images, so-called geoglyphs or earthbrandings.

GEOXIP enables the cultivation of green geoglyphs or large-scale planted-ads using vector-seed technology.

Geobrandings - new

The opportunities offered by field advertising with flowers and the start-up GEOXIP

Introduction

The Munich-based start-up GEOXIP has developed an innovative and sustainable form of outdoor advertising that is not only visually impressive, but also makes a valuable contribution to the environment. Using special seeding techniques such as Vector-Seed® and Multilayer-Seed, the company sows huge logos of wildflowers in fields, creating living works of art in nature. These "flower logos" are more than just a creative advertising space - they promote biodiversity, offer farmers new sources of income and provide companies with authentic and sustainable brand communication. The success of this form of advertising can already be seen in numerous projects such as the world's largest wildflower logo for Deutsche Telekom or the largest seeded sports branding for ADIDAS for Euro 202024. This report highlights the opportunities and possibilities offered by this innovative form of advertising and shows how GEOXIP is setting new standards as a pioneer in this field.

1. floral logos as ambassadors for biodiversity: promoting biodiversity and commitment to nature

Flower logos made from native wildflowers are far more than just aesthetic works of art in the landscape - they are living ambassadors for biodiversity and commitment to nature. With this idea, GEOXIP is bringing rare and protected plant species, some of which are on the Red List, back into our fields. These plants not only provide a colorful backdrop, but also a valuable habitat for a variety of insects such as wild bees and butterflies. The fields planted with these flowering logos are barrier-free and provide an ideal habitat for insects. At a time when the decline in insect populations worldwide has reached alarming proportions, this form of advertising is an important measure to protect species.

These approaches create flowering islands that serve as corridors for the spread of insects. The use of native plants promotes biodiversity and strengthens the ecological balance in the region. Nature is thus not only used as a stage, but actively promoted and protected. Deutsche Telekom's "Magenta Blossom" project, in which a giant wildflower logo was sown in the landscape, has impressively demonstrated how this form of advertising can become a real added value for nature. These fields offer more than just visual stimuli; they create living ecosystems that make it possible to experience and visualize how sustainable concepts can work.

2. a new perspective for farmers: source of income and appreciation

For farmers, the collaboration with GEOXIP offers a unique opportunity to use their fields for something completely new and at the same time develop an additional source of income. By cultivating flowering logos and islands, they can not only benefit financially, but also contribute to the preservation of nature. The GEOXIP concept enables farmers to avoid the use of insecticides and fertilizers, which not only benefits the environment but also improves soil quality in the long term. This leads to a sustainable form of agriculture that makes both ecological and economic sense.

Another advantage for farmers is the appreciation and attention they receive through their participation in these projects. Farmers are often overlooked in society, but their role in field advertising makes them key players who actively shape the landscape. They can register free of charge on the GEO portal and make their land available for this innovative type of advertising. This not only offers them a direct economic benefit, but also the opportunity to be seen as a partner in a sustainable project that could change the future of agriculture and advertising.

3. companies and nature as a big stage: a new form of outdoor advertising

For companies, sown field advertising offers a revolutionary form of brand communication. Nature becomes the big stage and every flower, every petal helps to tell a unique story. This type of advertising is honest, sustainable and directly anchored in the local area. What looks like a great work of art from the air becomes a tangible nature sponsorship on the ground that not only impresses visually, but also actually benefits nature and biodiversity.

The response has been enormous: companies such as Deutsche Telekom, Lufthansa Group and ADIDAS have already worked with GEOXIP to bring impressive advertising messages to the natural world. These companies benefit from an enormous media reach and the opportunity to communicate their brand messages in a new, emotional way. Sown field advertising is far more than just a temporary marketing event. It offers long-term, sustainable motifs that evolve and change over time as the plants grow and blossom. This living form of advertising reaches customers on a deep, emotional level and offers an alternative to traditional forms of advertising that are often perceived as intrusive.

4. biotope networking and promotion of native biodiversity: a sustainable approach with a big impact

Another exciting concept that GEOXIP is driving forward is biotope networking through field advertising. The start-up's projects go far beyond what is normally associated with advertising. Through the targeted creation of flowering islands and flower strips, habitats and biotopes are networked, creating a natural bridge for the spread of native species. An outstanding example of this is Deutsche Telekom's "Magenta Blossom" project. Here, not only a large T-logo and lettering were created on an area of 40 hectares, but also flowering strips that enable two-dimensional colonization by insects and cross-spatial biotope networking.

This measure shows that field advertising can be more than just marketing - it can be an important contribution to the preservation and promotion of native biodiversity. The opportunity for insects to spread across large areas and develop new habitats is an important aspect in times of insect extinction and the loss of natural habitats. GEOXIP's seeding techniques help to ensure that these new habitats are not only created, but can also develop and be maintained sustainably.

5. success stories that inspire: From big logos to big ideas

GEOXIP's previous projects are impressive success stories that show how creative and effective seeded field advertising can be. The world's largest wildflower logo for Deutsche Telekom, the world's most sustainable job advertisement for the Lufthansa Group or the largest sown sports branding for ADIDAS for Euro 202024 - all these projects have shown that this type of advertising is far more than just a trend. It is a powerful, sustainable and forward-looking way of communicating brand messages while making a positive contribution to the environment.

The positive reactions and awards, such as winning the German Sustainability Award, confirm the success of these projects. The response in social media and the press shows that field advertising arouses emotions and moves people. It speaks to an audience that is increasingly longing for authentic, sustainable and touching experiences. GEOXIP has established itself as a first mover in this field and is a guarantee for the success of such innovative campaigns.

6 The technology behind the flower logos: precision and innovation in the service of nature

The implementation of such large-scale flower logos requires a high degree of technical precision and innovation. GEOXIP has developed special seeding techniques such as Vector-Seed® and Multilayer-Seed to apply the logos and messages to the fields with impressive precision and size. These techniques make it possible to place seeds so precisely that they form the desired patterns and shapes, which then become visible from the air. One example is the project for the International Motor Show IAA in Munich, where an outline accuracy of 4.5 centimeters was achieved. These technical innovations make it possible to realize complex designs in a way that is both aesthetically pleasing and ecologically valuable.

7 A sustainable investment in the future: opportunities for investors and shareholders

GEOXIP not only offers a new form of advertising, but also an exciting opportunity for investors to participate in a sustainable project. As a public limited company, the company offers the chance to become part of a movement that not only creates economic success, but also ecological and social added value. The value of the shares has almost tripled since the company was founded, underlining the confidence in the company's business model and vision.