Landscape promotion: Spectacular eco-bee pasture in the snow
Eco-advertising in the field - bees in the snow change the way we think Flight path Munich 03.12.2021. What presents itself breathtakingly spectacular in XXL format to the human observer from the air is an ecological retreat for our nature and insects, which still takes care of them in winter. Respecting nature... that's what it's all about. If you stand down here on the ground in amazement and pause for a moment in the snowy landscape, you can actually hear bees buzzing at this very moment. All kinds of insects are still here and birds too. They all live in another dimension. They take no notice of the oversized field advertising. Because for them it is not about advertising, it is about sponsorship. For them it is about survival and also about others taking responsibility. That means us. And here, "advertising" not only takes on a completely new meaning. Here it becomes honest, meaningful and extremely approachable. Here it truly makes its mark...
Field advertising Volksbank Raiffeisenbank by GEOXIP
Close to nature. Close to life. Committed. For some people, the idea of a bank setting up its own beehives and making sustainability something they can experience themselves sounds like the storyboard of a far-off future. But a broad rethinking process has long since begun. Back to nature. Back to people. Nature is what connects us all. Paying attention to it and starting right NOW, in this moment, is more than a strong sign. It is also the courage to give back a space to insects, to value farmers and to show them: We are only guests on our planet. The field was sown in the fall with a special mixture of late bloomers like mustard seed. The logo, of course, does not remain plowed earth, but grows into a bee favorite. It was sown the same day with blue Phacelia, which can still come to bloom sporadically in winter and is loved by insects, soil dwellers and bees. Here nature may take over from now on. To the ...