Field advertising Volksbank Raiffeisenbank by GEOXIP
Close to nature. Close to life. Committed. For some people, the idea of a bank setting up its own beehives and making sustainability something they can experience themselves sounds like the storyboard of a far-off future. But a broad rethinking process has long since begun. Back to nature. Back to people. Nature is what connects us all. Paying attention to it and starting right NOW, in this moment, is more than a strong sign. It is also the courage to give back a space to insects, to value farmers and to show them: We are only guests on our planet. The field was sown in the fall with a special mixture of late bloomers like mustard seed. The logo, of course, does not remain plowed earth, but grows into a bee favorite. It was sown the same day with blue Phacelia, which can still come to bloom sporadically in winter and is loved by insects, soil dwellers and bees. Here nature may take over from now on. To the ...