Largest sports branding in the world sown on 50 hectares of field at Berlin Airport
Largest sports branding in the world sown on 50 hectares of field at Berlin Airport Just in time for the start of the 2024 European Championships, we from startup GEOXIP have sown what is probably the largest sports branding in the world with millions of flowers on a field directly at Berlin Airport. The dimensions are gigantic. The field covers an area of 490,000 square meters, i.e. around 50 hectares (equivalent to around 70 soccer pitches). The circumference of the field is 2.8 kilometers. If you were to walk around every detail, you would cover almost 5 kilometers. The branding and lettering have a circumference of 4,574 meters. The sown lettering "YOU GOT THIS" is an incredible 600 meters (!) long and each letter is at least 65 meters high. The surface area of a single letter such as the "O" alone is 2,890 square meters, roughly the size of 10 small terraced houses with gardens. Here, however, it provides a habitat for thousands of native field and wild flowers and creates a network in the middle of...
Giant geoglyph with corn and flowers in the field for the big ERDINGER summer fairy tale
A clear statement for joie de vivre, closeness to nature and biodiversity: Gigantic floor image at MUC Airport – ERDINGER Weißbräu inspires and amazes. Nature and biodiversity benefit. Just in time for EM2024, the private brewery ERDINGER Weißbräu is setting a sustainable example of joie de vivre and closeness to nature with what is probably the world's largest brewing logo ever sown. Because the stage here is not traditional or social media, but nature itself in all its glory. And it shows that it is absolutely worth respecting and promoting. In the spaces between the ERDINGER geoglyph, native field and wildflowers will then grow. Among them are rare species worthy of protection, which were deliberately selected here. What everyone knows are normal flower strips at the edge of the field. Here, however, in the middle of conventional cultivation, entire flowering islands are allowed to thrive and give insects such as wild bees a springboard to spread. Biotopes are networked with the flowering islands. The nature sponsorship of ERDINGER Weißbräu makes sense and can be experienced up close. The...