Tag Archives: Sustainability

from left GEOXIP farmer Christoph Jeken, Christian Seebauer

Press release: GEOXIP start-up shares - high-tech and biodiversity The Munich-based start-up GEOXIP has developed a revolutionary idea that combines nature and business in a unique way. With spectacular flower logos and ground images made of flowers, GEOXIP offers a sustainable alternative to conventional outdoor advertising. Companies, farmers and investors are invited to become part of this green movement. By purchasing GEOXIP shares, anyone can not only benefit from the business idea, but also make a contribution to species protection and the promotion of biodiversity. Lots of information is available at https://geoxip.com/vielebienen/ or under the hashtag #vielebienen (known from the radio advertisement by Antenne Bayern). GEOXIP's vision: company budgets promote biodiversity GEOXIP has set itself the task of bringing native wildflowers back to the fields and at the same time offering companies a spectacular and sustainable advertising platform: Nature as a stage. The idea is simple: huge flowering logos and messages are sown with flowers directly on agricultural land. For this...

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Field art: Sown fire salamander with sunflowers shows potential for field advertising

The opportunities of field advertising with flowers and the consistent vision of the start-up GEOXIP Nature as an advertising space with wildflowers? What initially sounds like a bold vision has already been put into practice by the Munich-based start-up GEOXIP. With a creative approach that goes far beyond conventional advertising, GEOXIP sows huge logos with wildflowers in fields. Innovative seeding techniques such as Vector-Seed® and Multilayer-Seed turn fields into living works of art and at the same time a symbol of sustainability and biodiversity. This form of advertising creates a unique connection between people, nature and brand. It is a concept that focuses on genuine emotions and is a triple winner: for the environment, the farmers and the companies. Blooming messages: Nature is the winner Imagine a field full of native wildflowers spreading out under a bright blue sky. From a distance, you can make out a company's giant logo or message - spectacular, huge, vibrant,...

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16th German Sustainability Award for Deutsche Telekom, illustrated in the field advertisement #MagentaBlossom created by GEOXIP

Deutsche Telekom wins German Sustainability Award 11.2023: Deutsche Telekom wins the German Sustainability Award, setting real standards for honest and comprehensible commitment. The photos were taken in the world's largest field and wildflower logo "Magenta Blossom", created by the start-up GEOXIP. Melanie Kubin-Hardewig (Vice President Group Corporate Responsibility at Deutsche Telekom) writes on LinkedIn: "A prize for us, a win for everyone! We did it! We have won an award. But it's more than just a prize. Because the 16th #DeutscheNachhaltigkeitspreis is not only Germany's most prestigious award for exemplary ecological and social achievements - for us it is a special confirmation of our ongoing commitment to #sustainability in the #telecommunications industry. It is THE great recognition for our highly committed Magenta team and their tireless work. Also, this award is a joint award to our customers who recognize and use our many #sustainability initiatives and products. All this is the reason why...

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Drone image of a field advertisement with field and wild flowers (Volksbank Raiffeisenbank Dachau eG./ GEOXIP)

Ground picture as biotope-spanning bee pasture For its 110th anniversary, Volksbank Raiffeisenbank Dachau eG is once again committed to true sustainability and native biodiversity. Wild bees, bees, bumblebees and butterflies are allowed to fly on the "110" sown with field and wild flowers. Here they find food and a biotope-spanning unsprayed retreat. The anniversary logo was sown in the Dachau district with a field and wildflower mixture using GEOXIP's VectorSeed technology and connects several local biotope areas. While fields are mowed all around, the flower logo provides a small but rich habitat for all kinds of beneficial insects, soil life and, of course, field hares. Included in the flower mix are numerous soil-improving plants, such as those that, as deep-rooted plants, absorb Co2 and nitrogen from the air and permanently bind it in the soil as humus. Video: Seen from the air - soil picture as bee pasture Habitat explained in 54 seconds: While all around after mowing hardly any food and habitat for insects can be found...

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Rainbow over the field Magenta Blossom #greenmagenta

Wildflowers... and a rainbow in the rearview mirror 08.08.2023. Magenta Blossom. Telecom #greenmagenta. A report by Christian Seebauer. Just a moment ago, I walked barefoot along Telekom's field and wildflower trail in Bonn/ Flamersheim in the rain. A bit wet, but relaxed, I'm heading home now. On leaving Flamersheim, I see a rainbow in the rearview mirror. One that is guaranteed to conjure up an arc in all the spectral colors that nature has to offer, even over the Magenta Blossom field at this very moment. If that's not a reason to turn around... what is? Along the way, I wonder every second if the insanely beautiful rainbow would still be there when I got back to the field. Somehow I talk to myself in the car and I would love to overtake a slow driver in the middle of town, just to somehow not miss my crazy date with the rainbow at the Telekom field. A passenger would have shaken his head at all my nervousness....

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GEOXIP AG at the Startup Demo Night in Munich 2022

GEOXIP wins place at the Startup Demo Night 2022 in Munich Munich. We have achieved an enormous amount with our start-up GEOXIP AG in a short period of time and have now even won our place at the start-up fair "Startup Demo Night" on 17.05. in Munich! This means that we are consistently moving forward in really big steps and we can also present ourselves to international investors and customers with our concept of "sustainable logo cultivation on fields of up to 100 ha (1km x 1km)". In general: There is so much to show and so much to tell... With GPS-controlled plant-based advertising cultivation, we transform agricultural land into flourishing advertising space and offer the perfect solution for Global Sustainability Advertising. GPS-guided plant advertising is new, globally scalable and opens up a completely new and ecologically sound value chain for farmers, supported by the high-priced global advertising market. We offer companies the perfect solution for Sustainable Advertising and Green Storytelling in agricultural fields. For our booth...

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GEOXIP Eco-Field Advertising in the Snow

Eco-advertising in the field - bees in the snow change the way we think Flight path Munich 03.12.2021. What presents itself breathtakingly spectacular in XXL format to the human observer from the air is an ecological retreat for our nature and insects, which still takes care of them in winter. Respecting nature... that's what it's all about. If you stand down here on the ground in amazement and pause for a moment in the snowy landscape, you can actually hear bees buzzing at this very moment. All kinds of insects are still here and birds too. They all live in another dimension. They take no notice of the oversized field advertising. Because for them it is not about advertising, it is about sponsorship. For them it is about survival and also about others taking responsibility. That means us. And here, "advertising" not only takes on a completely new meaning. Here it becomes honest, meaningful and extremely approachable. Here it truly makes its mark...

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Volksbank Raiffeisenbank Field advertising GEOXIP

Close to nature. Close to life. Committed. For some people, the idea of a bank setting up its own beehives and making sustainability something they can experience themselves sounds like the storyboard of a far-off future. But a broad rethinking process has long since begun. Back to nature. Back to people. Nature is what connects us all. Paying attention to it and starting right NOW, in this moment, is more than a strong sign. It is also the courage to give back a space to insects, to value farmers and to show them: We are only guests on our planet. The field was sown in the fall with a special mixture of late bloomers like mustard seed. The logo, of course, does not remain plowed earth, but grows into a bee favorite. It was sown the same day with blue Phacelia, which can still come to bloom sporadically in winter and is loved by insects, soil dwellers and bees. Here nature may take over from now on. To the ...

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