AUDI logo on a 91,000 square metre field at the IAA MOBILITY 2021
Sustainable field advertising: AUDI logo on a 91,000 square metre field for the IAA MOBILITY 2021. Munich Airport approach corridor. The two people that can be glimpsed as tiny dots on the field show the gigantic scale of the welcome message for the IAA MOBILITY 2021 in Munich's approach corridor. The field has dimensions of 91,000 (!) square metres, i.e. 9.1 hectares. The scaled logo of the AUDI rings and the lettering "Welcome to BavarIAA" are only slightly smaller. The error tolerance during GPS ploughing was below 4.5 centimetres for the first time. In order to give the lettering and logo an authentic texture, the image on the field was not simply ploughed using GPS pixel control, but was modelled on the natural flow of writing. This gives this sustainable field advertising - similar to an artist's brushstroke - a particularly genuine and flowing effect. Special emphasis was placed on not disturbing the farmer's natural flow, but creating real and sustainable added value for the farmer in the natural cultivation phase. A field advertising...