Telekom wins German Sustainability Award. The large floor painting with flowers on the field was part of it
Deutsche Telekom wins German Sustainability Award 11.2023: Deutsche Telekom wins the German Sustainability Award, setting real standards for honest and comprehensible commitment. The photos were taken in the world's largest field and wildflower logo "Magenta Blossom", created by the start-up GEOXIP. Melanie Kubin-Hardewig (Vice President Group Corporate Responsibility at Deutsche Telekom) writes on LinkedIn: "A prize for us, a win for everyone! We did it! We have won an award. But it's more than just a prize. Because the 16th #DeutscheNachhaltigkeitspreis is not only Germany's most prestigious award for exemplary ecological and social achievements - for us it is a special confirmation of our ongoing commitment to #sustainability in the #telecommunications industry. It is THE great recognition for our highly committed Magenta team and their tireless work. Also, this award is a joint award to our customers who recognize and use our many #sustainability initiatives and products. All this is the reason why...
Video: Tour of the Magenta Blossom field
Video: Tour through the giant Magenta Blossom ground picture Anyone who wants to know what the Magenta Blossom field looks like from below and has questions about nature; biodiversity and technology on the side is guaranteed to be thrilled by Telekom's knowledge walks. On foot through the world's largest field and wildflower logo: On the road with Christian Hammerschmidt (Telekom), Christian Seebauer (GEOXIP) and Marius Kuhlmann (Nürtingen-Geislingen University of Applied Sciences). In the beautiful video clip by Ulf Preising, you can now walk a few meters online and experience exciting impressions of nature. You can find out much more on the website https://www.green-magenta.com/magenta-blossom-ueberblick/ Video Ulf Preising (c) Deutsche Telekom AG Information about the Magenta Blossom ground image The start-up GEOXIP has sown the gigantic ground image (geoglyph) for Deutsche Telekom AG using high-precision VectorSeed technology. The ground picture of the Telekom consists of more than 50 different species of native field and wild flowers and was realized on 40 hectares (equivalent to about 56 soccer fields). In total...
A rainbow in the rearview mirror...
Wildflowers... and a rainbow in the rearview mirror 08.08.2023. Magenta Blossom. Telecom #greenmagenta. A report by Christian Seebauer. Just a moment ago, I walked barefoot along Telekom's field and wildflower trail in Bonn/ Flamersheim in the rain. A bit wet, but relaxed, I'm heading home now. On leaving Flamersheim, I see a rainbow in the rearview mirror. One that is guaranteed to conjure up an arc in all the spectral colors that nature has to offer, even over the Magenta Blossom field at this very moment. If that's not a reason to turn around... what is? Along the way, I wonder every second if the insanely beautiful rainbow would still be there when I got back to the field. Somehow I talk to myself in the car and I would love to overtake a slow driver in the middle of town, just to somehow not miss my crazy date with the rainbow at the Telekom field. A passenger would have shaken his head at all my nervousness....
Magenta Blossom: Islands of bloom to allow nature to come back
Huge islands of blooms to let nature come back Magenta Blossom #greenmagenta is possibly the largest field and wildflower logo in the world. Deutsche Telekom is behind this unique nature sponsorship. The idea is to bring nature back across biotopes on gigantic islands of blooms. The huge field in Bonn/ Flamersheim was sown using high-precision vector-seed technology from the startup GEOXIP together with farmers. Wildflower logos on 40 hectares (56 soccer fields) can also be seen from space. What you can only see from below: Insects, wild bees, butterflies and wildflowers threatened with extinction are allowed to come back here in unimagined diversity and open up many more habitats by flying from biotope to biotope. For Deutsche Telekom, we were allowed to sow over 20 (!) million field and wild flowers for the ".T." and "#green magenta". These included native species that have long been on the red list and are specially protected or even threatened with extinction. Now everything is starting to bloom colorfully and come to life. Who here...
World Environment Day 2023 - Magenta Blossom
World Environment Day 2023 - Deutsche Telekom "Magenta Blossom" is sown Just in time for World Environment Day 2023, Deutsche Telekom is setting a strong example for real sustainability and pioneering in the middle of our home country. On one of the largest fields in the Cologne/Bonn area, more than 20 million field and wild flowers have been sown on over 40 (!) hectares (approx. 57 soccer fields, circumference over 2.8 kilometers), which will bring back a biodiversity that has probably never been seen before in this form. All that is needed now is sunshine and rain so that the first wild bees can find a rich source of food here. What is special about this is not just the mere cultivation of plant species, some of which have become rare, but the "Magenta Blossom" project itself. Because seen from the air, the huge flowering areas not only form a biotope network but also, in a few weeks, the Telekom logo and the "#green magenta" lettering with blooming field and wild flowers. This project is made possible by our high-precision VectorSeed process,...