Tag Archives: GEOXIP

from left GEOXIP farmer Christoph Jeken, Christian Seebauer

Press release: GEOXIP start-up shares - high-tech and biodiversity The Munich-based start-up GEOXIP has developed a revolutionary idea that combines nature and business in a unique way. With spectacular flower logos and ground images made of flowers, GEOXIP offers a sustainable alternative to conventional outdoor advertising. Companies, farmers and investors are invited to become part of this green movement. By purchasing GEOXIP shares, anyone can not only benefit from the business idea, but also make a contribution to species protection and the promotion of biodiversity. Lots of information is available at https://geoxip.com/vielebienen/ or under the hashtag #vielebienen (known from the radio advertisement by Antenne Bayern). GEOXIP's vision: company budgets promote biodiversity GEOXIP has set itself the task of bringing native wildflowers back to the fields and at the same time offering companies a spectacular and sustainable advertising platform: Nature as a stage. The idea is simple: huge flowering logos and messages are sown with flowers directly on agricultural land. For this...

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Geoglyph (ground image) Servus Taylor, Antenne Bayern in the approach path of Munich Airport

"Servus Taylor! Antenne Bayern". Info on the making of the giant soil image at MUC Airport We at the start-up GEOXIP have specialized in sowing giant soil images with field and wild flowers and developing the technology for this. Using high-precision seeding methods such as Vector-Seed® and Multilayerseed, we enable the cultivation of flowering geobrandings. What grows as a spectacular branding when seen from a distance brings back native biodiversity on the ground. With geobranding, components of a lettering usually become oversized flowering islands that can connect biotopes and provide habitats and dispersal potential for wild bees and insects. All this is possible even in the middle of conventional cultivation. Nothing is lost. Everything makes sense. The "Servus Taylor!" geobranding was created by GEOXIP using state-of-the-art DGPS methods with a resolution of 1.7 centimetres in the Munich flight path. The field had already been harvested and is used in this project for a short time as a natural stage before sowing an extensive catch crop, from which the farmer also benefits....

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Erdinger Weissbräu field advertising - Impressive ground image as a geoglyph for OOH outdoor advertising and biotope networking

A clear statement for joie de vivre, closeness to nature and biodiversity: Gigantic floor image at MUC Airport – ERDINGER Weißbräu inspires and amazes. Nature and biodiversity benefit. Just in time for EM2024, the private brewery ERDINGER Weißbräu is setting a sustainable example of joie de vivre and closeness to nature with what is probably the world's largest brewing logo ever sown. Because the stage here is not traditional or social media, but nature itself in all its glory. And it shows that it is absolutely worth respecting and promoting. In the spaces between the ERDINGER geoglyph, native field and wildflowers will then grow. Among them are rare species worthy of protection, which were deliberately selected here. What everyone knows are normal flower strips at the edge of the field. Here, however, in the middle of conventional cultivation, entire flowering islands are allowed to thrive and give insects such as wild bees a springboard to spread. Biotopes are networked with the flowering islands. The nature sponsorship of ERDINGER Weißbräu makes sense and can be experienced up close. The...

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NEXT LANDING: DREAMJOB. lufthansagroup.careers as a ground picture, sowing with field and wild flowers

Ready to take off for field and wild flowers: Giant ground painting "NEXT LANDING: DREAMJOB. lufthansagroup.careers" sown With two gigantic geoglyphs, the Lufthansa Group is not only drawing attention to itself from the air, but is also acting as a far-sighted nature sponsor in our home country. Because down here, two huge ground images with their flowering islands will bring back many native wildflowers and an unimagined diversity of species. For insects, this will create a network of habitats across biotopes. What is a message from above is an incredibly beautiful and meaningful project for biodiversity on the ground. As an observer on the ground, you will be delighted to see colorful flowers and returning wild bees and butterflies, the diversity of which has long since disappeared from agricultural fields. Youtube link: https://youtu.be/6LUzYam5MdY Biggest job ad in the world? The font has a circumference of 5.6 kilometers! Of course, we don't know whether this geoglyph is actually the largest job advertisement in the world. In any case...

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Biotope networking and promotion of native biodiversity with field advertising Field advertising is much more than pure marketing and sustainable corporate communication. It is an advantage for farmers, it brings back biodiversity and it can be experienced. And: flowering islands can connect biotopes and habitats and thus build bridges for the spread of native species, as Deutsche Telekom (winner of the 16th German Sustainability Award) has successfully demonstrated with its Magenta Blossom field advertising. Flower strips are normally placed at the edge of fields and usually occupy only a few percent (e.g. 5%) of the field area in the form of a line. Due to the geometry, biotope networking can therefore often only take place one-dimensionally (not covering the area) and to a limited extent. This is where the "Magenta Blossom" field advertising sets completely new standards. The field is surrounded by an approximately 12m wide flowering strip and interspersed with flowering islands (T logo and #green magenta lettering). This allows two-dimensional colonization with insects and cross-spatial biotope networking with opportunities to jump to other areas.

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16th German Sustainability Award for Deutsche Telekom, illustrated in the field advertisement #MagentaBlossom created by GEOXIP

Deutsche Telekom wins German Sustainability Award 11.2023: Deutsche Telekom wins the German Sustainability Award, setting real standards for honest and comprehensible commitment. The photos were taken in the world's largest field and wildflower logo "Magenta Blossom", created by the start-up GEOXIP. Melanie Kubin-Hardewig (Vice President Group Corporate Responsibility at Deutsche Telekom) writes on LinkedIn: "A prize for us, a win for everyone! We did it! We have won an award. But it's more than just a prize. Because the 16th #DeutscheNachhaltigkeitspreis is not only Germany's most prestigious award for exemplary ecological and social achievements - for us it is a special confirmation of our ongoing commitment to #sustainability in the #telecommunications industry. It is THE great recognition for our highly committed Magenta team and their tireless work. Also, this award is a joint award to our customers who recognize and use our many #sustainability initiatives and products. All this is the reason why...

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Christian from GEOXIP explains sustainable investment in GEOXIP

HighTech for sustainability. Join us. Become a startup shareholder with us! In the spontaneous mobile video at the telecom field, I explain to you why it's worth it to become part of us as a startup shareholder and all together succeed in sustainable innovation. I explain GEOXIP from the heart, spontaneously and without any concept. Stutter as in the word "innovative" included 😉 Startup GEOXIP ad hoc explained in one minute by Christian. Live with the cell phone. Unplugged. Uncut. Join in with us! Read more at VieleBienen Sustainable HighTech Startup GEOXIP briefly explained - Transcript "We founded our start up, as a corporation. Together with Friends and Family. Everyone can be here and make a difference. (Stage for real sustainability) The concept is a few seconds grasped: (Novel precision technology) Grow logos with flowers and with wildflowers for the customer. (Globally scalable. Meaningful) For the customer - for companies - a huge deal, because you can...

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Interview on field advertising #magentablossom, Deutsche Telekom and GEOXIP

Experiences on logo cultivation. An interview with Christian Hammerschmidt (Telekom) about #magentablossom With the environmental project "#magentablossom", Telekom has set a real example for sustainability with over 21.6 million field and wild flowers and in doing so has shown how biodiverse logo cultivation can promote and achieve something really meaningful. As a start up, we are naturally interested in how our customer "Deutsche Telekom" evaluates the project and the collaboration, what concerns there were and what expectations were met. Today we talk about this directly in the field with Christian Hammerschmidt (Senior Brand Manager, Deutsche Telekom). We conduct the conversation - as is customary in nature - in the per du form. Completely without script and great effort, but spontaneous, honest, genuine. Youtube link: https://youtu.be/5xV7GghjJyM Christian Hammerschmidt, Telekom: "It's always a bit of a trial and error. Here comes the 'big company' and the small startup... How does the cooperation work? I think it worked totally well! You are an incredibly professional partner....

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