GEOXIP on television: BR Unser Land - Flower mixture in the logo, advertising in the field
GEOXIP on television: BR 'Unser Land' - Flowering mix in the logo, advertising in the field "But let's start with a crazy idea. Flower strips as advertising space in the field. Well, we couldn't imagine anything like that, so we took a look at it and... [short pause] were surprised!" says Florian Kienast, excitingly introducing the first segment of the popular TV show 'Unser Land' on BR television. The start-up GEOXIP will be presented with the spectacular logo extension for "ERDINGER WEISSBRÄU" at prime time on Friday at 7.00 pm. The program 'Unser Land' is one of the most popular and widest-reaching formats of all. Bavarian Broadcasting has regularly accompanied us here since the logo was planted. Often in the rain. But that's just part of it out here. On an area of over 13 hectares, we have sown millions of native field and wild flowers here - in the middle of conventional cultivation,...
Bringing back biodiversity. Networking habitats. ooh Field advertising brings benefits for nature.
Biotope networking and promotion of native biodiversity with field advertising Field advertising is much more than pure marketing and sustainable corporate communication. It is an advantage for farmers, it brings back biodiversity and it can be experienced. And: flowering islands can connect biotopes and habitats and thus build bridges for the spread of native species, as Deutsche Telekom (winner of the 16th German Sustainability Award) has successfully demonstrated with its Magenta Blossom field advertising. Flower strips are normally placed at the edge of fields and usually occupy only a few percent (e.g. 5%) of the field area in the form of a line. Due to the geometry, biotope networking can therefore often only take place one-dimensionally (not covering the area) and to a limited extent. This is where the "Magenta Blossom" field advertising sets completely new standards. The field is surrounded by an approximately 12m wide flowering strip and interspersed with flowering islands (T logo and #green magenta lettering). This allows two-dimensional colonization with insects and cross-spatial biotope networking with opportunities to jump to other areas.