Giant geoglyph with corn and flowers in the field for the big ERDINGER summer fairy tale
A clear statement for joie de vivre, closeness to nature and biodiversity: Gigantic floor image at MUC Airport – ERDINGER Weißbräu inspires and amazes. Nature and biodiversity benefit. Just in time for EM2024, the private brewery ERDINGER Weißbräu is setting a sustainable example of joie de vivre and closeness to nature with what is probably the world's largest brewing logo ever sown. Because the stage here is not traditional or social media, but nature itself in all its glory. And it shows that it is absolutely worth respecting and promoting. In the spaces between the ERDINGER geoglyph, native field and wildflowers will then grow. Among them are rare species worthy of protection, which were deliberately selected here. What everyone knows are normal flower strips at the edge of the field. Here, however, in the middle of conventional cultivation, entire flowering islands are allowed to thrive and give insects such as wild bees a springboard to spread. Biotopes are networked with the flowering islands. The nature sponsorship of ERDINGER Weißbräu makes sense and can be experienced up close. The...
Bringing back biodiversity. Networking habitats. ooh Field advertising brings benefits for nature.
Biotope networking and promotion of native biodiversity with field advertising Field advertising is much more than pure marketing and sustainable corporate communication. It is an advantage for farmers, it brings back biodiversity and it can be experienced. And: flowering islands can connect biotopes and habitats and thus build bridges for the spread of native species, as Deutsche Telekom (winner of the 16th German Sustainability Award) has successfully demonstrated with its Magenta Blossom field advertising. Flower strips are normally placed at the edge of fields and usually occupy only a few percent (e.g. 5%) of the field area in the form of a line. Due to the geometry, biotope networking can therefore often only take place one-dimensionally (not covering the area) and to a limited extent. This is where the "Magenta Blossom" field advertising sets completely new standards. The field is surrounded by an approximately 12m wide flowering strip and interspersed with flowering islands (T logo and #green magenta lettering). This allows two-dimensional colonization with insects and cross-spatial biotope networking with opportunities to jump to other areas.