Tag Archives: #biodiversity

from left GEOXIP farmer Christoph Jeken, Christian Seebauer

Press release: GEOXIP start-up shares - high-tech and biodiversity The Munich-based start-up GEOXIP has developed a revolutionary idea that combines nature and business in a unique way. With spectacular flower logos and ground images made of flowers, GEOXIP offers a sustainable alternative to conventional outdoor advertising. Companies, farmers and investors are invited to become part of this green movement. By purchasing GEOXIP shares, anyone can not only benefit from the business idea, but also make a contribution to species protection and the promotion of biodiversity. Lots of information is available at https://geoxip.com/vielebienen/ or under the hashtag #vielebienen (known from the radio advertisement by Antenne Bayern). GEOXIP's vision: company budgets promote biodiversity GEOXIP has set itself the task of bringing native wildflowers back to the fields and at the same time offering companies a spectacular and sustainable advertising platform: Nature as a stage. The idea is simple: huge flowering logos and messages are sown with flowers directly on agricultural land. For this...

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Field art: Sown fire salamander with sunflowers shows potential for field advertising

The opportunities of field advertising with flowers and the consistent vision of the start-up GEOXIP Nature as an advertising space with wildflowers? What initially sounds like a bold vision has already been put into practice by the Munich-based start-up GEOXIP. With a creative approach that goes far beyond conventional advertising, GEOXIP sows huge logos with wildflowers in fields. Innovative seeding techniques such as Vector-Seed® and Multilayer-Seed turn fields into living works of art and at the same time a symbol of sustainability and biodiversity. This form of advertising creates a unique connection between people, nature and brand. It is a concept that focuses on genuine emotions and is a triple winner: for the environment, the farmers and the companies. Blooming messages: Nature is the winner Imagine a field full of native wildflowers spreading out under a bright blue sky. From a distance, you can make out a company's giant logo or message - spectacular, huge, vibrant,...

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Graphic: Flowering islands in field advertising make the field barrier-free for insects and bees

How flowering islands can make fields barrier-free and connect habitats better than conventional flower strips Freising. Flower strips at the edge of fields make sense and have long been a familiar sight. But just a few meters beyond that, the habitat for butterflies and wild bees often ends again. In many places, the distances to the next oasis are too great when a "treated" field represents an insurmountable barrier. In addition to flowering strips and natural habitats, flowering islands in the middle of fields therefore represent a small revolution in modern arable farming. This is because they break through the usual structures directly in the field. Using the innovative and biodiverse field advertising of ERDINGER WEISSBRÄU in the north of Munich as an example, we explain the principle of logo cultivation with native flowers in the middle of conventional cultivation and compare the habitat for insects with a "normal flowering strip". The field selected for the huge ground picture is located to the west of Achering (Freising) and is perfectly visible on approach. But flowering islands in the form of...

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NEXT LANDING: DREAMJOB. lufthansagroup.careers as a ground picture, sowing with field and wild flowers

Ready to take off for field and wild flowers: Giant ground painting "NEXT LANDING: DREAMJOB. lufthansagroup.careers" sown With two gigantic geoglyphs, the Lufthansa Group is not only drawing attention to itself from the air, but is also acting as a far-sighted nature sponsor in our home country. Because down here, two huge ground images with their flowering islands will bring back many native wildflowers and an unimagined diversity of species. For insects, this will create a network of habitats across biotopes. What is a message from above is an incredibly beautiful and meaningful project for biodiversity on the ground. As an observer on the ground, you will be delighted to see colorful flowers and returning wild bees and butterflies, the diversity of which has long since disappeared from agricultural fields. Youtube link: https://youtu.be/6LUzYam5MdY Biggest job ad in the world? The font has a circumference of 5.6 kilometers! Of course, we don't know whether this geoglyph is actually the largest job advertisement in the world. In any case...

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Drone image of a field advertisement with field and wild flowers (Volksbank Raiffeisenbank Dachau eG./ GEOXIP)

Ground picture as biotope-spanning bee pasture For its 110th anniversary, Volksbank Raiffeisenbank Dachau eG is once again committed to true sustainability and native biodiversity. Wild bees, bees, bumblebees and butterflies are allowed to fly on the "110" sown with field and wild flowers. Here they find food and a biotope-spanning unsprayed retreat. The anniversary logo was sown in the Dachau district with a field and wildflower mixture using GEOXIP's VectorSeed technology and connects several local biotope areas. While fields are mowed all around, the flower logo provides a small but rich habitat for all kinds of beneficial insects, soil life and, of course, field hares. Included in the flower mix are numerous soil-improving plants, such as those that, as deep-rooted plants, absorb Co2 and nitrogen from the air and permanently bind it in the soil as humus. Video: Seen from the air - soil picture as bee pasture Habitat explained in 54 seconds: While all around after mowing hardly any food and habitat for insects can be found...

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