Bavarian eco start-up turns nature lovers into shareholders

Using GPS precision technology to grow company logos in huge fields with real plants? Let farmers participate in the global advertising market? This is the goal of the Bavarian start-up GEOXIP. Entrepreneur Christian Seebauer from the north of Munich had the idea many years ago when he was writing his diploma thesis on GPS-based applications in agricultural technology at the Technical University of Munich.

The idea is explained and understood in a few seconds. For laymen as well as for investors. The margin exists between the notoriously low prices that farmers have to accept per hectare despite immense work on the one hand; and the huge advertising budgets that corporations have to spend today in order to be perceived by their customers at all. Sustainable field advertising is right in line with the spirit of the times. Many companies are currently concerned with presenting themselves in a green and sustainable way to buyer groups that have become more critical. Those who really take sustainability seriously have green storytelling with a flowering bee pasture in the form of their company logo and can thus also reach their customers daily via social media with a high attention factor.

The company's founders, Christian Seebauer and Daniel Lichtenstern, have also consistently taken new paths in founding the company: they involve friends, farmers and nature lovers and make them shareholders. Seebauer says that in Tel Aviv or California it is perfectly normal for young people with good concepts and potential investors to get to know each other over coffee, join forces and start up very successfully. In Germany, this is still a long way off, even though Munich likes to call itself "Isar Valley" in reference to the start-up scene in Silicon Valley.

There is nothing more natural than taking things in life into your own hands without any detours. With just a few thousand euros, friends and enthusiasts can support the start-up GEOXIP in the initial phase at preferential conditions and in return become real shareholders. While many Best Agers around the age of 50 have hardly known anything other than building society savings, traditional life insurance or perhaps investment funds, today it is young people who want to be part of something and decide for themselves what their money is used for. In contrast to abstract financial products, the philosophy of the start-up GEOXIP is very easy to understand and can be seen as either an opportunity or a risk. You can see fields for yourself. And you become part of a sustainable and convincing idea that is globally scalable. An idea that gives farmers money and mindfulness for logos with bee pastures and puts nature in the foreground.

You can find out more about the Bavarian high-tech eco-startup GEOXIP on the company website https://geoxip.com