GEOXIP: sustainable field advertising - Making-of
Sustainable field advertising is convincing simply because it does not even have to be explained. The fact that farmers are getting a slice of the big boys' cake for once without price dumping is reason enough for a fair and truly sustainable business model. But that's not all. It also makes bang because our gigantic enthusiasm for nature now meets an open ear and the zeitgeist. And also because we can reliably realise with our precision technology what will amaze customers for years to come. Most recently, we ploughed a lettering with a precision of 4.5 cm on a field of 91,000 square metres for sowing. Ferdi walked the logo for GPS controlling and covered 14.7 km (!).
Why does it really work? Maybe also because we are simply REAL!
Today we show you a photo series with Malin.
Malin is not just a fake model on a tractor. She is real. She is a veterinarian. She works in agriculture and can get things done.
She is extremely close to nature, socially committed, has studied in the USA, among other places, and works for her passion.