Video: Tour of the huge floor painting Magenta Blossom
Anyone who wants to know what the Magenta Blossom field looks like from below and has questions about nature; biodiversity and technology along the way is guaranteed to be thrilled by Telekom's knowledge walks. On foot through the world's largest field and wildflower logo: On the road with Christian Hammerschmidt (Telekom), Christian Seebauer (GEOXIP) and Marius Kuhlmann (Nürtingen-Geislingen University of Applied Sciences). In the beautiful video clip by Ulf Preising, you can now walk a few meters online and experience exciting impressions of nature. You can find out much more on the website https://www.green-magenta.com/magenta-blossom-ueberblick/.
Video Ulf Preising (c) Deutsche Telekom AG
Info about floor painting Magenta Blossom
The start up GEOXIP has seeded the gigantic ground picture (geoglyph) for Deutsche Telekom AG with high-precision VectorSeed technology. The Telekom soil image consists of over 50 different species of native field and wild flowers and was realized on 40 hectares (equivalent to about 56 soccer fields). In total, there are more than 21.6 million flowers here in the middle of conventional cultivation (sugar beets), which act as flowering islands to bring back biodiversity and network biotopes. As a nature sponsor, Telekom is using the project to create a habitat for genuine native biodiversity and bring back species that have become rare. The environmental project implemented by GEOXIP is supported by the Weihenstephan-Triesdorf (HSWT) and Nürtingen-Geislingen (HfWU) universities.
Currently (as of 08/24/2023), you can still sign up for one of the free knowledge walks in the Magenta Blossom field ->
Walking themes in the giant floor painting with the telecom ".T." and the walkable "#green magenta" are:
How nature works its magic when it is allowed to return
Start-up founder Christian Seebauer has written bestsellers about extreme hiking and nature. Today he takes you on a slow journey on Deutsche Telekom's wildflower trail. There is an incredible amount to tell and even more to discover. How did the idea of growing flowering logos actually come about, and how does it work? What rare native plants are hiding here right at your feet? What of them can you eat as wild lettuce? What is poisonous but still useful? What is inconspicuous, but a true paradise for insects to return to their native habitats? What naturally binds CO2 and nitrogen? Why do we need bold nature adoptions today to spark a more sustainable world? And how do farmers benefit? Lots of questions and exciting answers. If you want, you can also walk along the wildflower trail with Christian barefoot!
In addition, you will gain exciting insights into our smart beehives in the middle of the Magenta Blossom field. IoT technology sensors in the hives constantly record temperature and weight trends, from which we can obtain detailed information about the development of the bee colonies and their honey production. A lot of technology in a very small space.
No one can explain nature and food to you better than a farmer in his field
Farmers would like nothing more than to be able to tell and show interested consumers personally where our food actually comes from and with how much passion and responsibility it is grown. To walk once together with a farmer through his own field, still more on a wildflower nature trail in the middle of the conventional cultivation, offers profound and moving insights for all, to which attentiveness is important opposite our nature and healthy food. Farmers Dr. Ulrich Müller von Blumencron and Christoph Jeken will tell you along the way on the wildflower trail how they actively protect and promote cultivation and life on their land with an eye on nature - even with the latest high-tech, mobile internet and GPS. You'll learn a lot about why farmers want to be more mindful of nature and more understanding of how to grow our food sustainably. Because with your interest, you're already changing the world. So let's walk through the Magenta Blossom field together!
Let's do research to make native biodiversity heard
Young people have never had the chance to experience insect diversity and biodiversity like in times past. Here in the Magenta Blossom field, the flowers are fragrant and countless useful insects are buzzing everywhere. This is a good signal, because together we can manage to bring back a part of nature. The universities of Weihenstephan-Triesdorf (HSWT) and Nürtingen-Geislingen (HfWU) are providing scientific support for Deutsche Telekom's project and are happy to accompany you on this joint tour of the Magenta Blossom Field. You will learn first-hand how we use state-of-the-art methods to count and identify insects that have settled here in a short time on the Magenta Blossom Field with its flowering islands. We will explain to you why it is worthwhile researching for biodiversity and gathering knowledge for a more sustainable world. Let's learn together how we can enable better conditions for biodiversity. It's great to have you with us!
More on Telekom's huge biodiversity ground picture
Bringing back biodiversity. Networking habitats. ooh Field advertising brings benefits for nature.
Bee food in late fall: drone flight over the Telekom field advertising Magenta Blossom
Customer experience Telekom
Experience biodiversity: On foot through the Magenta Blossom field
A rainbow in the rearview mirror...
Magenta Blossom: Islands of bloom to allow nature to come back
World Environment Day 2023 - Magenta Blossom
Field advertising (FieldAds) as a ground image
The start up GEOXIP develops high-tech for the implementation of highly precise soil images, which can be sown with field and wild flowers, for example. In this way, we open up nature as a stage and promote biodiversity. Companies can present their advertising message sustainably, on a large scale and close to nature.
