Experience biodiversity: On foot through the Magenta Blossom field
Bonn/ Flamersheim. A floor painting is best experienced from below. Because this is exactly where life happens! This is where it returns when we nurture it. The rest is vision and the power of imagination. Why not use returned native flowers and insect diversity to "paint" a message in the field and send it out to the universe? Sustainability can be done without being loud at all. It's about thinking and making a mark.
Since humans have existed, the respect and deep connection with our nature has been artistically expressed and transported messages. Be it animal pictures. Be it the animal figures in the Nazca Lines in Peru. Back then, people didn't have drones to ever see what they were sending out into the universe. Imagination alone was the driving force to imagine the huge ground images in one's mind even from above.
And it is precisely this fantasy that is still with us today. We just need to use it to do something that no one has done before us: Using native field and wildflowers to create large-scale biotope-spanning islands of bloom to bring back life and biodiversity. This message may be seen and understood. And: you can touch it, grasp it, feel it, smell it and, of course, walk on it.
Most certainly, the people who lived here in times long past would also be there immediately. They would miss the biodiversity they know in today's world. And they would definitely understand that we are painting a message with field and wild flowers because we want to protect and bring them back along with the many insects, butterflies and ground life. Our ancestral stage is nature.
Let's start at the Magenta Blossom nature trail
You will find the Magenta Blossom field in Flamersheim near Bonn in the Navi approximately with "Burg Ringsheim".
Google Maps: https://goo.gl/maps/X1dbv3meLns52Liw7
The entire trail has a length of about 3.6 kilometers. If you are traveling with family, or want to google a few flowers or take a few photos along the way, you can expect about two hours. The small round through the #GREEN MAGENTA can also be done faster. The approx. 1.20m wide path meanders picturesquely through the individual letters and repeatedly roams through the conventional cultivation with sugar beets - which is broken here by the biotope overlapping flowering letters and thus also breaks completely new ground in modern agriculture.
The narrow nature trail is accompanied by fragrant flowers, butterflies, bumblebees and bees. With a plant identification app such as FLORA INCOGNITA, you can also quickly look up a particularly beautiful plant.
Discover flowers and insects on the way
You don't have to know every plant at all to feel the sheer spirit of this path. On the contrary, the experience that so many beautiful and very different plants and creatures accompany you on your way is already worth it. You are allowed to let go and experience that it is beautiful when you don't know everything yet and simply see something new here. It is not about knowledge, but about amazement. It's about being mindful of our nature and it's about the here and now. It's enough to see how it could be everywhere if we would all just do more for nature.
What we have sown - shown in detail
Much of what you can discover here in the field has a very special value: for soil life, for example. Or for very specific insects. Or to bind nitrogen and CO2 permanently in the form of humus. Or to bring back numerous insects and beneficial insects. With beautiful pictures, our flower color scale and our easy-to-understand brief description, we are happy to give you an exciting introduction to the living plant world that you will encounter here. Read more ->
What all is blooming here?
Among others, you can find the following flower varieties here on Deutsche Telekom's Magenta Blossom field project:
Flower name | Latin |
Field buttercup (Red List: Endangered) | Ranunculus arvensis |
Field Dog Chamomile | Anthemis arvensis |
Field campion (Red List: Endangered) | Silene noctiflora |
Field marigold (Red List: Threatened with extinction) | Calendula arvensis |
Field mustard | Sinapis arvensis |
Field Stone Seed | Lithospermum arvense |
Field Violets | Viola arvensis |
Field Forget-me-not | Myosotis arvensis |
Alexandrine Clover | Trifolium alexandrinum |
Borage | Borago officinalis |
Buckwheat | Fagopyrum esculentum |
True female mirror (Red List: Critically Endangered) | Legousia speculum-veneris |
Sainfoin(Red List: Endangered) |
Onobrychis |
Safflower | Carthamus tinctorius |
Field pea | Pisum sativum |
Field Larkspur (Red List: Endangered) | Consolida regalis |
Keeled lamb's lettuce | Valerianella carinata |
Yellow mustard | Sinapis alba |
Large bird's foot (Serradella) | Ornithopus sativus |
Native turn clover | Trifolium resupinatum |
High growing sunflower | Helianthus annuus Peredovick |
Incarnate clover | Trifolium incarnatum |
Corn poppy | Papaver rhoeas |
Small sunflower | Helianthus annuus |
Cornflower | Centaurea cyanus |
Cornflower blue | Centaurea cyanus |
Cornflower purple | Centaurea cyanus |
Corn cockle (Red List: Critically Endangered) | Agrostemma githago |
Lupine purple | Lupinus polyphyllus |
Meadow daisy | Leucanthemum vulgare |
Oil radish | Raphanus sativus |
Phacelia | Phacelia tanacetifolia |
Ramtilla | Guizotia abyssinica |
Red flax and flax mixture | Linum usitatissimum |
Red clover native | Trifolium pratense |
Round-leaved hare's ear (Red List: Threatened with extinction) | Bupleurum rotundifolium |
Seed Poppy | Papaver dubium |
Seed vetch | Vicia sativa |
Seed usury flower | Glebionis segetum |
Narrow-leaved blue sweet lupine | Lupinus angustifolius |
Jewelry basket | Cosmos bipinnatus |
Swede Clover | Trifolium hybridum |
Summer Adonis rose (Red List: Critically Endangered) | Adonis aestivalis |
Summer Oats | Avena fatua |
Forest Perennial Rye | |
Path mallow | Malva neglecta |
White clover | Trifolium repens |
Wild mallow, native, purple | Malva sylvestris |
Wild coriander | Coriandrum sativum |
Wild poppy | Papaver rhoeas red, wild |
Shaggy Vetch | Vicia villosa |
Sugar beet (background/ conventional cultivation) | Beta vulgaris |
Biodiversity to the point
On guided tours of the Magenta Blossom field, we not only tell you how we have sown this field with high precision and what is growing here, but also how we have planned and sown this field with pinpoint accuracy. This is where plant knowledge and absolute high-tech come into play, along with a fast mobile internet connection with minimal latency. Whereas farmers normally sow in fairly straight tramlines, here we have cultivated flowering islands in curves (VectorSeed) with texture. Light germinators placed precisely on top. Soil germinators incorporated with pinpoint accuracy at exactly the right depth. Right color. Correct depth. Correct coordinates for specific seeds to the centimeter in real time in GEOXIP Multiplex Bio Seeding. Independent of tramlines. Because biotopes don't have pixels, they have shapes.
More about Telekom logo sown on the field "Magenta Blossom":
How can you actually promote biodiversity and bring back rare native plants? What is blooming here? What is rare, protected or even threatened with extinction? What does Telekom do with its nature sponsorship and what does it bring back to our home? How do you make the largest ground picture in the world with field and wild plants? And how can farmers and nature benefit equally? How did we as startup GEOXIP come up with this idea and why are we burning to bring back biodiversity with high tech? Lots of questions and lots more answers:
Bringing back biodiversity. Networking habitats. ooh Field advertising brings benefits for nature.
Bee food in late fall: drone flight over the Telekom field advertising Magenta Blossom
Customer experience Telekom
Experience biodiversity: On foot through the Magenta Blossom field
A rainbow in the rearview mirror...
Magenta Blossom: Islands of bloom to allow nature to come back
World Environment Day 2023 - Magenta Blossom