Floor picture Lufthansa Group

The Lufthansa Group's ground image, which is located in the approach lane of Munich Airport, is a breathtaking and impressive demonstration of sustainable outdoor advertising and green innovation. On the approach to the runway, it catches the eye of every passenger: a huge lettering that breaks all conventional boundaries with its gigantic dimensions. The entire geoglyph stretches over 5.6 kilometers and features letters that are up to 40 meters high and 1,200 square meters in size. These dimensions are hard to grasp - so big that you could easily build a detached house with a garden on a single letter.

A spectacular eye-catcher at sunrise

An approach at sunrise reveals the extent of this ground picture in a completely new light. The sun's rays break through the early morning mist and cast soft shadows on the huge islands of flowers, which form an impressive message when viewed from the air. A video shows how this ground painting shines in the first light of dawn and becomes a true masterpiece of nature and technology.

Green storytelling and networking nature

The special thing about this Lufthansa Group field advertisement is that it is far more than just a visual message. Each letter of the huge lettering acts as a flowering island and links various biodiverse habitats and biotopes around the Pullinger Weiher pond from spring onwards. This not only conveys an advertising message, but also makes a valuable contribution to biodiversity and the protection of native wild plants and insects.

GEOXIP: A start-up with a big vision

Behind this impressive implementation is GEOXIP, a Munich-based start-up that specializes in the development and use of wildflower seeding techniques. GEOXIP knows how to combine green storytelling with technological innovation. Using techniques such as Vector-Seed®, large areas are planted in a targeted manner to not only convey messages but also create added ecological value. The start-up invites investors and shareholders to become part of this movement, which aims not only for economic success, but above all for sustainability and the preservation of biodiversity.

Join in: Become part of a sustainable movement

GEOXIP offers the opportunity to become a shareholder in this unique project. The fact that the share value has almost tripled since its foundation shows that the business model is not only sustainable, but also economically attractive. The start-up connects habitats, restores biodiversity and creates fair prospects for farmers. Getting involved means making a real difference - for nature, people and companies.

The call is clear: "Let's work together to bring back many bees, wild bees, butterflies and native wild plants. With our high-tech innovations such as VectorSeed®, we can turn nature into the big stage and promote biodiversity and rare species with our geoglyphs. Everyone wins!" An inspiring motto for anyone looking for meaningful investments that also make the world a little better. Read more ->

Outstanding example of innovative advertising

The Lufthansa Group's ground image is not only an outstanding example of innovative advertising, but also a symbol of the possibilities that lie in a collaboration between nature, technology and creative entrepreneurship. The beauty of this field advertisement shows that through sustainable initiatives we can not only impress visually, but also make significant ecological contributions. GEOXIP shows us what the future of advertising can look like: big, colorful, vibrant - and above all, sustainable.