Lettering in the field: Lufthansa Group ground picture in the sunrise

Lettering in the field: Lufthansa Group ground picture in the sunrise

Huge lettering in the field: Lufthansa Group ground picture in the sunrise

On the approach to the runway at Munich Airport, a huge Lufthansa Group ground image can be seen from afar. The message above is hard to miss, because its dimensions alone are so gigantic that it goes beyond all conventional frames. The elements of the lettering have a total circumference of 5.6 kilometers! Individual letters are up to almost 40 (!) meters high and have a surface area of up to 1,200 square meters! You could easily build a detached house with a large garden on some of these letters. But that's not the point, of course. Seen from the air, each individual letter is a message. On the ground, each letter forms its own flowering island and then links biodiverse habitats and biotopes at Pullinger Weiher from spring onwards.

An approach at sunrise is already spectacular. In this short video, we show you what the ground view looks like from above.

Photo gallery Approach Geoglyph Lufthansa Group

Sunrise on the LufthansaGroup ground picture Field advertising in the approach path to Munich Airport
Drone image of the Lufthansagroup geoglyph at sunrise.
Sunrise on the LufthansaGroup ground picture Field advertising in the approach path to Munich Airport
The ground picture of the Lufthansa Group in the early morning fog
Sunrise on the LufthansaGroup ground picture Field advertising in the approach path to Munich Airport
Drone shot of the field advertising with backlighting
lufthansagroup field advertising at Munich Airport, lufthansa geoglyph MUC Airport
lufthansagroup field advertising at Munich Airport, lufthansa geoglyph MUC Airport

Take part: Martina explains our startup GEOXIP in 30 seconds

Bee and wild bee on blue flowers Martina briefly explains the startup GEOXIP for all those who are interested in sustainability, biodiversity and a high-tech startup and who might be interested in working as an entrepreneur themselves. Shareholder want to be part of it. We sow logos and develop wildflower sowing techniques: Sustainable. Large areas of up to 120 hectares. Colorful flowers and beehives in the middle. Green storytelling for companies. An opportunity for nature. We connect habitats and bring back biodiversity. We give farmers a fair perspective. Let's grow something really meaningful together. Let's get started. Read more ->

Become part of us as a startup shareholder.

Let's bring back many bees, wild bees, butterflies and native wild plants together. With our high-tech innovations such as VectorSeed(R), we can turn nature into the big stage and promote biodiversity and rare species with our geogyphs! Everyone wins! Our share value has already almost tripled. Join us now at starting conditions and help us make a real difference. We look forward to hearing from you! Find out more ->

 

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Floor picture Lufthansa Group

The Lufthansa Group's ground image, which is located in the approach lane of Munich Airport, is a breathtaking and impressive demonstration of sustainable outdoor advertising and green innovation. On the approach to the runway, it catches the eye of every passenger: a huge lettering that breaks all conventional boundaries with its gigantic dimensions. The entire geoglyph stretches over 5.6 kilometers and features letters that are up to 40 meters high and 1,200 square meters in size. These dimensions are hard to grasp - so big that you could easily build a detached house with a garden on a single letter.

A spectacular eye-catcher at sunrise

An approach at sunrise reveals the extent of this ground picture in a completely new light. The sun's rays break through the early morning mist and cast soft shadows on the huge islands of flowers, which form an impressive message when viewed from the air. A video shows how this ground painting shines in the first light of dawn and becomes a true masterpiece of nature and technology.

Green storytelling and networking nature

The special thing about this Lufthansa Group field advertisement is that it is far more than just a visual message. Each letter of the huge lettering acts as a flowering island and links various biodiverse habitats and biotopes around the Pullinger Weiher pond from spring onwards. This not only conveys an advertising message, but also makes a valuable contribution to biodiversity and the protection of native wild plants and insects.

GEOXIP: A start-up with a big vision

Behind this impressive implementation is GEOXIP, a Munich-based start-up that specializes in the development and use of wildflower seeding techniques. GEOXIP knows how to combine green storytelling with technological innovation. Using techniques such as Vector-Seed®, large areas are planted in a targeted manner to not only convey messages but also create added ecological value. The start-up invites investors and shareholders to become part of this movement, which aims not only for economic success, but above all for sustainability and the preservation of biodiversity.

Join in: Become part of a sustainable movement

GEOXIP offers the opportunity to become a shareholder in this unique project. The fact that the share value has almost tripled since its foundation shows that the business model is not only sustainable, but also economically attractive. The start-up connects habitats, restores biodiversity and creates fair prospects for farmers. Getting involved means making a real difference - for nature, people and companies.

The call is clear: "Let's work together to bring back many bees, wild bees, butterflies and native wild plants. With our high-tech innovations such as VectorSeed®, we can turn nature into the big stage and promote biodiversity and rare species with our geoglyphs. Everyone wins!" An inspiring motto for anyone looking for meaningful investments that also make the world a little better. Read more ->

Outstanding example of innovative advertising

The Lufthansa Group's ground image is not only an outstanding example of innovative advertising, but also a symbol of the possibilities that lie in a collaboration between nature, technology and creative entrepreneurship. The beauty of this field advertisement shows that through sustainable initiatives we can not only impress visually, but also make significant ecological contributions. GEOXIP shows us what the future of advertising can look like: big, colorful, vibrant - and above all, sustainable.

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