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Floor picture with flowers in the field for the Lufthansa Group is probably the largest job advertisement in the world

Floor picture with flowers in the field for the Lufthansa Group is probably the largest job advertisement in the world
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Ready to take off for field flowers and wildflowers: huge ground painting "NEXT LANDING: DREAMJOB. lufthansagroup.careers" sown

With two gigantic geoglyphs, the Lufthansa Group is not only drawing attention to itself from the air, but is also acting as a far-sighted sponsor of nature in our homeland. Because down here, two huge ground images with their flowering islands will bring back many native field and wild flowers as well as an unimagined diversity of species. For insects, this will create a network of habitats across biotopes. What is a message from above is an incredibly beautiful and meaningful project for biodiversity on the ground. As an observer on the ground, you will be delighted to see colorful flowers and the return of wild bees and butterflies, the diversity of which has long since disappeared from agricultural fields.

Youtube-Link: https://youtu.be/6LUzYam5MdY

Largest job advertisement in the world? The font has a circumference of 5.6 kilometers!

Of course, we don't know whether this geoglyph is actually the largest job advertisement in the world. In any case, the job advertisement is gigantic and will have a huge and lasting impact on biodiversity in the area with the first blooms! It is safe to assume that pilots and passengers on approach and departure will take a very close look.

The field in Munich has a total size of around 10 hectares. That's 100,000 square meters or about 14 soccer pitches lined up end to end. If you want to walk around the field once, you would have to cover 1.5 kilometers on the sidewalk around the outside! The circumference of the NEXT LANDING: DREAMJOB: lufthansagroup.careers lettering is 5.6 km. Another spectacular floor painting was created in Frankfurt.

This project was made possible in its extreme detail with state-of-the-art technology. The start-up GEOXIP is developing special processes such as VectorSeed(R) and multilayer wildflower cultivation.

Sown soil image for the Lufthansa Group from below in the sunset. Ready to take off: also for field flowers and wildflowers!

Lufthansa Group geoglyph after seeding. Photo of the ground image from below at sunset
The ground image for the Lufthansa Group after seeding. Photo of the geoglyph from below at sunset

Lufthansa Group Geoglyph - Approach just before the rain: Nature needs it now to bloom!

You can still see earth and tractor tracks here. These will soon disappear, except for the tramlines. Field flowers and wildflowers will take over here.

Lufthansa Group geoglyph in the rain
Making-of: Lufthansa Group geoglyph shortly before the rain. Nature needs it now to bloom!