Largest sports branding in the world sown on 50 hectares of field at Berlin Airport
Just in time for the start of the 2024 European Championships, we from the start-up GEOXIP have sown what is probably the world's largest sports branding with millions of flowers on a field directly at Berlin Airport. The dimensions are gigantic.
The area of the field is 490,000 square meters, i.e. around 50 hectares (equivalent to around 70 soccer pitches). The circumference of the field is 2.8 kilometers. If you were to walk around every detail, you would cover almost 5 kilometers. The branding and lettering have a circumference of 4,574 meters.
The sown lettering "YOU GOT THIS" is an unbelievable 600m (!) long and each letter is at least 65m high. The base area of a single letter such as the "O" alone is 2,890 square metersThe area is roughly the size of about 10 small terraced houses with gardens. Here, however, it provides a habitat for thousands of native field and wild flowers and links biotopes and flowering areas in the middle of conventional cultivation. A total of approx. 8.2 million native field and wildflower plants sown. These include native species worthy of protection (Red List). In addition, the background area has been sown with several million pale blue flowering (and now dried) oleander plants. You don't see that every day either.
The background seeding was a rich light green at the EM and already had millions of pale blue flax flowers. As a background for a geoglyph, flax is not only spectacular, sensible and sustainable, but in our opinion has never before been used for a geoglyph anywhere in the world. Flax is particularly valuable for bees and wild bees and is often also a component of (expensive) bee pasture seed mixtures. The background area consists (extrapolated) of around 170 million oil flax plants (small space requirement per plant). The flax was allowed to dry after the EM for later harvesting and then formed a beautiful ochre-colored contrast to the knee-high flower mixture for the logo and lettering. These then provided butterflies, bees and wild bees with a rich and healthy source of food. In addition to countless insects, field hares were also interested in the tasty flowers and wild herbs. Due to the sheer size of the ground painting "YOU GOT THIS", however, this was not an issue at all.
Video: Field advertising sports branding with flowers at Berlin Airport
Watch on Youtube: https://youtu.be/lnAblA-AzBc
Networking habitats with field advertising
In contrast to normal flower strips at the edge of fields, the nature sponsor has done something really good here! Because with each logo component sown, habitats with many flowers were networked, which we would like to illustrate here:
By the way: Thanks to this nature sponsorship, spraying with pesticides etc. was completely avoided during the project period.
Photos of the geoglyph at Berlin Airport after Euro 2024
Field advertising from below:
Flower selection for the sown ground pattern
The flower selection for this project was carefully considered for environmental sustainability and aesthetic impact. In total, around 8.2 million native field and wild flowers were sown in the field for the logo and lettering, including numerous endangered native species on the Red List. The "basic ingredients" of the flower selection for this ground image can be found here: Flower selection Sportbranding Berlin
Post on LinkedIn goes through the roof
Mariam Albero Rojas' LinkedIn post "Marketing genius can be this simple" went viral and, with its extremely large number of almost exclusively positive reactions, demonstrates the enthusiasm for meaningful and sustainable OOH campaigns.
Field advertising visible from space: view of the field logo in Berlin from a height of 780 kilometers
Further contributions from GEOXIP on logo cultivation
Shooting day in the fire salamander of Tittmoning
Largest sports branding in the world sown on 50 hectares of field at Berlin Airport
Sown bee at Lake Waginger See as a biotope network in the test project for soil images
From sketch to field artwork Fire Salamader with sunflowers in the field
Hello Taylor! Antenne Bayern. Huge ground picture at the MUC Airport field
High-tech startup GEOXIP: Geobranding and success are teamwork.
Advantages of GEOXIP field advertising: a sustainable revolution in marketing
GEOXIP's field advertising for EM2024, implemented on a 50-hectare field at Berlin Airport, offers a multitude of advantages that go far beyond traditional advertising. The combination of innovative marketing and sustainable engagement creates a new paradigm in outdoor OOH advertising that makes both environmental and economic sense. Here are the key benefits of this unique wildflower-seeded field advertising:
1. high visibility and uniqueness
The field advertising with the gigantic lettering "YOU GOT THIS" is extremely eye-catching due to its sheer size and its location at Berlin Airport. With an area of 490,000 square meters, a length of 600 meters and letter heights of 65 meters, the ground image is visible from aircraft and even from space. This extreme visibility ensures a high reach and offers companies a unique opportunity to communicate their message in an unprecedented and spectacular way. Visibility significantly increases brand awareness and leaves a lasting positive impression on viewers. Because the advertising is honest and it does good. You can even experience it up close on the ground and experience the flowering islands and their biodiversity with your own senses.
2. sustainability and environmental awareness
One of the most significant advantages of GEOXIP's field advertising is the positive ecological contribution it makes. The logo cultivation with millions of native field and wild flowers and the use of oil flax promotes biodiversity and creates habitats for insects such as bees and wild bees. The project completely avoids the use of pesticides, which not only benefits the environment, but also sends a strong signal for sustainable and honest advertising. This form of advertising goes beyond simply selling products and positions the brand as environmentally conscious and responsible.
3. promotion of biodiversity and habitat connectivity
By sowing millions of flowering plants, the soil image has created various flowering islands that link habitats and thus help to promote biodiversity. In contrast to conventional flower strips at the edge of fields, this type of field promotion links biotopes in the middle of conventional farmland. This creates added value for nature and shows that advertising projects can also make a contribution to preserving the environment. It makes advertising meaningful and a positive experience.
4. positive response and viral effect in social media
The extraordinary field advertising generated an enormous response on social media. Posts like the one by Mariam Albero Rojas on LinkedIn went viral and generated numerous positive reactions. This viral impact shows that innovative, creative and sustainable OOH campaigns can engage people emotionally and create a strong connection to the brand. The enthusiasm on social media can in turn contribute to increased brand loyalty and a positive image.
5. innovation and pioneering role in marketing
The development of technologies such as Vector-Seed and MultilayerSeed makes GEOXIP a first mover. The highly innovative developments enable precise logo cultivation with wildflowers and create completely new possibilities for sustainable OOH outdoor advertising. The concept of Nature as a Display shows that advertising space can be used not only commercially, but also ecologically. This opens up new - and honestly sustainable - ways of marketing in which advertising and environmental awareness go hand in hand and can be experienced and understood at home.
Conclusion
GEOXIP's field advertising offers unique advantages that go far beyond conventional brand communication. It creates visibility, promotes biodiversity, strengthens environmental awareness and sets completely new standards for sustainable advertising. With its technology, GEOXIP turns nature into a big stage. This innovative form of outdoor advertising will permanently change the way brands communicate worldwide.
Largest sports branding in the world sown on 50 hectares of field at Berlin Airport
Just in time for the start of the UEFA European Championship 2024, the startup GEOXIP has created the world's largest sports branding to date on an impressive 50-hectare field at Berlin Airport. This unique project combines innovative field advertising with sustainability and environmental protection. The result is a giant geoglyph that is not only used for advertising purposes, but also sends a strong signal for sustainable advertising and biodiversity.
1. dimensions and structure of the project
The field used for the project covers an area of 490,000 square meters, the equivalent of around 70 soccer pitches. With a circumference of 2.8 kilometers and a distance of almost 5 kilometers that would have to be covered to circle every detail, the size of this project is monumental. The floor painting, the lettering "YOU GOT THIS", stretches over a length of 600 meters, with each letter being at least 65 meters high.
1.1 Innovative logo cultivation with millions of flowers
The logo was cultivated using Vector Seedand MultilayerSeed technologies, which enabled precise sowing. A total of around 8.2 million native field and wildflower plants were sown for the foreground of the flower logo. These include species worthy of protection that are on the Red List. This sowing was designed in such a way that it links flowering areas and biotopes in the middle of conventional cultivation, thereby connecting habitats and promoting insect populations.
1.2 The special use of oil flax as a background
A particular highlight of the project is the use of oil flax for the background of the geoglyph. With several million pale blue flowering oil flax plants, which shone in beautiful shades of blue at EM time, a spectacular, sustainable solution was created that is unique in the world to date. Flax is not only visually impressive, but also a valuable element for wild bees and other pollinators. After the EM, the flax was allowed to dry, giving the field artwork an ochre hue that highlighted the flower logo in high contrast.
2. environmentally friendly advertising: Nature as a display
2.1 Connecting habitats through flowering islands
In contrast to conventional flower strips, which are often only found at the edge of fields, the start-up GEOXIP goes one step further with its field advertising. By deliberately designing flowering islands and integrating them into field advertising, a networked structure is created that provides an attractive habitat for various animal species, especially insects such as wild bees, butterflies and soil dwellers. This form of sustainable OOH outdoor advertising combines Nature as a Display with the concept of ecological networking. The focus on native biodiversity was important here.
2.2 Avoidance of pesticides through nature sponsorship
Thanks to this nature sponsorship, the entire project could be carried out without the use of pesticides. This shows how honest advertising not only conveys a message, but can also make a contribution to the environment and biodiversity. The cooperation with a nature sponsor underlines GEOXIP's meaningful and sustainable commitment and provides a model for future projects.
3. great response in the social media and aerial photos
3.1 Viral enthusiasm on social media channels
GEOXIP's spectacular field advertising also attracted a lot of attention on social media. A LinkedIn post by Mariam Albero Rojas entitled "Marketing genius can be this simple" went viral and received thousands of positive reactions. This huge response on social media channels shows people's enthusiasm for creative and sustainable OOH campaigns that turn nature into a big stage.
3.2 Impressive drone footage and visibility from space
The scale of the project is impressive not only up close, but also from a great height. Drone images show the huge flower logo from the air, and the branding on a field was even captured by a Sentinell 2 satellite from an altitude of 780 kilometers. These images illustrate how far-reaching and unique this project is and how huge the dimensions of field advertising can be.
4 Conclusion: A milestone for sustainable field advertising and branding
GEOXIP's project at Berlin Airport is an impressive example of how sown FieldAds can combine sustainable advertising and environmental protection. With the GPS-based sowing of millions of flowers, innovative technologies such as Vector-Seed and MultilayerSeed, and a strong focus on biodiversity and environmental awareness, the start-up GEOXIP is setting completely new standards in the world of OOH outdoor advertising.
The field advertising at BER shows that advertising can not only be visually impressive, but also ecologically valuable and socially relevant. The "YOU GOT THIS" flower logo at Berlin Airport will certainly go down in history as one of the largest and most creative projects of its kind, both in the world of marketing and in the field of sustainable development.
5 Outlook: Potential for future projects
The combination of honest advertising and clear ecological added value has the potential to change the advertising industry in the long term. Further applications of the Nature as a Display idea will not only promote biodiversity, but also pave the way for a new type of brand communication that focuses on sustainability and social responsibility.
Summary: Flower selection and logo cultivation for the largest sports branding in the world
The start-up GEOXIP has realized a unique project just in time for the European Championship 2024: probably the largest sports branding in the world on a 50-hectare field near Berlin Airport. This huge field, comparable to the area of around 70 soccer pitches, was sown with millions of flowers to form a gigantic ground image with the lettering "YOU GOT THIS". Each of the letters in this 600-metre-long lettering is at least 65 meters high, with the letter "O" alone covering an area of 2,890 square meters, which is equivalent to about ten small terraced houses with gardens.
The flower selection for this project was carefully considered for environmental sustainability and aesthetic impact. In total, around 8.2 million native field and wild flowers were sown in the field for the logo and lettering, including numerous endangered native species on the Red List. Linseed, an old cultivated plant that is particularly valuable for bees and wild bees, was used as a background. During the EM, the flax blossomed in a rich light green with pale blue flowers and after the EM it formed a beautiful ochre contrast to the knee-high flowers in the foreground.
Flower selection for the sown field logo
- Linseed (Linum usitatissimum): Oil flax, also known as flax, is a native crop that is used for sustainable organic fibers and high-quality edible oils. This plant is an important food source for insects and wild bees. The delicate purple and light blue flowers have a flowering peak from April to July.
- Phacelia (Phacelia tanacetifolia): Phacelia, also known as "bee friend", is known for its high nectar and pollen richness, which particularly attracts bees and other insects. This plant flowers in a striking blue-purple color from June to October and can produce up to 500 kg of honey per hectare, making it an important plant in natural gardens and for beekeepers.
- Ramtill (Guizotia abyssinica): This plant is a new catch crop that is used for greening and building up humus. It is drought tolerant and can be used in any crop rotation. Rambolla flowers yellow from July to September.
- Buckwheat (Fagopyrum): Buckwheat is a high-yielding plant for beekeepers and a gluten-free alternative to rye or wheat. The white flowers bloom from May to September and provide a rich source of food for bees and songbirds.
- White lupin (Lupinus albus): This plant is an important source of food for bees and other pollinators and contributes to nitrogen enrichment in the soil. The white, yellowish or light pink flowers bloom from June to November.
- Blue sweet lupin (Lupinus angustifolius) and purple lupin (Lupinus polyphyllus): These lupin species are rich in nectar and pollen and are therefore popular plants for bees and other pollinators. They are also known for their ability to enrich the soil with nitrogen. The blue and purple flowers bloom from May to August.
- Tall-growing sunflower (Helianthus annuus Peredovick): Sunflowers are the third most important source of vegetable oils in the world. The yellow flowers bloom from July to November and are both decorative and an important source of food for bees.
- Small sunflower (Helianthus annuus): This compact version of the sunflower is also a rich source of food for bees and flowers from June to October.
- Hairy vetch (Vicia sativa) and shaggy vetch (Vicia villosa): These plants are important green manure plants and provide an excellent food source for insects. Vetch flowers from March to November in a variety of colors, while shaggy vetch blooms purple from April to July.
- Sainfoin (Onobrychis viciifolia agg.): This plant is a soil-improving deep-rooter that fixes nitrogen and provides plenty of nectar for bees. It flowers from May to September in colors such as purple, magenta and pink.
- Yellow mustard (Sinapis): Yellow mustard is a healthy plant that loosens up the soil and promotes biodiversity. The yellow flowers bloom from May to November and provide food for bees and bumblebees.
- Incarnate clover (Trifolium incarnatum) and red clover (Trifolium pratense): These types of clover are not only aesthetically pleasing, but also improve the soil and offer a long flowering period, which is beneficial for the insect world. Flowering times vary from April to November.
- Field marigold (Calendula arvensis): This plant is threatened with extinction according to the 2023 Red List and serves both as an ancient medicinal plant and as an important ingredient in ecological mixtures. It flowers in orange from July to October.
- Safflower (Carthamus tinctorius): This plant attracts both bees and birds and offers a range of colors from pink, purple, bluish to orange. The flowering period is from April to July.
- Wild dill (Anethum graveolens): Dill is not only edible, but also provides long-lasting food for wild bees and is a favorite food plant for butterfly caterpillars. It flowers from June to September.
- Wild summer adonis (Adonis aestivalis) and wild corn cockle (Agrostemma githago): These highly endangered species provide valuable food sources for wild bees and bumblebees and are particularly worthy of promotion. Their flowering periods vary from May to September.
Conclusion: Sustainable field advertising and ecological benefits
The GEOXIP project shows how innovative field advertising can be combined with ecological benefits. The choice of flowers for the "YOU GOT THIS" field logo was not only aesthetically impressive, but also ecologically valuable. The combination of native and rare plant species created an important biotope that contributes to the preservation of biodiversity and at the same time has a spectacular visual impact. The project thus sets new standards for sustainable logo cultivation and field advertising that enriches both nature and human perception.
