GEOXIP connects habitats with flowering field advertising and thus promotes native biodiversity. Companies can thus use nature as a big stage and credibly demonstrate sustainability
Press release: The startup GEOXIP connects habitats with its giant ground paintings made of flowers and flowering islands, thereby promoting native biodiversity.
Freising, September 2024 - Flower strips at the edge of fields are well known, but their effect is often limited. For butterflies and wild bees, large, conventionally farmed fields often represent an insurmountable barrier. The start-up GEOXIP has developed a ground-breaking solution for companies that want to present themselves sustainably with its flowering messages on fields, known as geoglyphs or field ads: Flowering islands sown in the form of XXXL messages and logos in the middle of fields that connect habitats and promote biodiversity. With its technologies such as high-precision Vector-Seed(R), the start-up turns nature into a big stage. This benefits nature itself, farmers and, of course, companies, who become real nature sponsors in the process.
A vivid example of this new form of field advertising is the impressive ERDINGER WEISSBRÄU field logo in the north of Munich. Here, native flower species were sown in the middle of a corn field, creating unique, colorful oases that can not only be experienced up close by humans, but are also a valuable and continuous habitat for insects in particular.
In contrast to conventional flower strips, which are usually located at the edge of fields and are therefore isolated, flowering islands break through the usual structures of agricultural cultivation. Field ads with native biodiversity create barrier-free corridors through which insects can "migrate" unhindered and open up new habitats. "With our flowering islands in the middle of the field, we connect habitats and actively promote biodiversity," explains Christian Seebauer, founder of the start-up GEOXIP.
Field logos with flowering islands also offer the opportunity to sow rare native plant species in a targeted manner. Each flowering island, whether in the form of a letter or a logo, can be individually designed and then contributes to biodiversity. The colorful and nectar-rich flowers in the field attract numerous insects - a peacock butterfly on a red zinnia in the middle of a corn field is not a rare sight here, but the norm.
GEOXIP combines innovative advertising concepts with ecological goals, creating real added value for both companies and the environment. This completely new form of OOH outdoor advertising shows that advertising and nature do not have to be at odds with each other. Working closely with farmers and local partners, the start-up demonstrates how creative ideas can promote sustainable change in nature conservation.
"Field advertising with flowers is more than just spectacular advertising - it also makes a real difference to the environment," emphasizes Seebauer. "Anyone can visit these oases, experience the biodiversity and see how agriculture, nature conservation and advertising can go hand in hand."
Further information and a video about the ERDINGER WEISSBRÄU blossom islands can be found on the website https://geoxip.com
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