GEOXIP in the Volksbank Raiffeisenbank Journal
Dachau. GEOXIP AG makes it onto the front page and as a company portrait onto 4 full pages in the Volksbank Raiffeisenbank Annual Report.
our many other varieties, there is something going on in
our fields.
Further
Company portrait GEOXIP in the annual report of Volksbank Raiffeisenbank as pdf
Corporate client portrait - GEOXIP AG, extract from the annual report
Courtesy of Volksbank Raiffeisenbank Dachau eG
A dream comes true.
Sustainable logo cultivation becomes a business model
For many years, Christian Seebauer dreamed of a big sustainability project. In 2021 - in the middle of the pandemic - he was able to realise it. He founded the start-up company GEOXIP in Vierkirchen as a public limited company.
GEOXIP sows company logos on arable land using high-precision GPS technology. Large-scale, sustainable, on up to 100 hectares. And unique so far.
Flowering in colour, without pesticides and fertilisers, the flowering logo areas create added value for nature, agriculture and the clients who want to make their commitment to sustainability widely visible.
Christian Seebauer worked for many years as an administrative director in a large German banking house. "It was a successful chapter, but never my dream," he says.
The 54-year-old from Vierkirchen studied information and electrical engineering. He wrote his diploma thesis at the Technical University of Munich/ Weihenstephan on the use of GPS in modern agriculture - a trend-setting topic in the 1990s. Christian Seebauer never pursued his original profession as an electrical engineer, but the topic of GPS in agriculture has stayed with him since his studies.
"Back then, hardly anyone knew what GPS actually was," he recalls. The Global Positioning System, as it is called in German, describes the globally functioning determination of one's own position with the help of satellites. At that time, however, high accuracies were reserved exclusively for the military sector. Today, thanks to GPS, agriculture is able to sow very precisely and this can be refined even further, up to exact GPS-based logo cultivation.
The idea of using GPS technology for the benefit of the environment has long been on Christian Seebauer's mind. Sowing logos in fields? Sensitising companies to nature? Opening up a new and fair income segment for farmers? His wife Constanze and their two daughters Selina (19) and Stella (16) thought it was a great idea. "Dad, if you don't do it now, someone else will one day," they spurred him on. "You only have one life," Christian Seebauer thought to himself and got started.
He developed a technique for sowing company logos with an accuracy of 4.5 cm, acquired the know-how about the seeds and was able to win a number of convinced supporters for his project right from the start. Colleagues with programming experience, ambitious students, experienced farmers, experts from management consultancy, law and research supported the project from the beginning and share the enthusiasm. All of them are experts who bring valuable commitment to the start-up.
Together with Daniel Lichtenstern, a young software developer from Pfaffenhofen, Seebauer outlined an initial business plan. This was followed in the summer of 2021 by the founding of a public limited company with equity capital and the support of founding shareholders. The conviction to make a lasting change and the firm belief in a globally scalable market are the motivation. So much motivation that in the meantime even Microsoft development engineer Thomas Lichtenstern, Daniel's father, has turned his back on his employer and sees his future in the development of sustainable concepts.
Advertising with sustainability
"What presents itself spectacularly in XXL format to the viewer from the air is an ecological retreat for our nature and insects that still provides for them in winter," reports Seebauer.
No fertilisers, no pesticides, no sprayed-on colours. Instead, real plants, the way nature lets them grow and the way bees and other insects love them. GEOXIP works closely with farmers who take care of the sustainable and ecological maintenance of the flowering area. Respecting nature and showing appreciation to the farmers - that is also what Christian Seebauer is all about.
The pilot project was a field advertising campaign for AUDI on the occasion of the IAA Mobility 2021. The carmaker's four rings and the slogan "Welcome to BavariaIAA" were clearly visible from the air on a 91,000 square metre field in the approach corridor of Munich Airport.
VR Bank Dachau is also convinced by the idea. For an entire year, it uses field advertising to have its distinctive VR logo planted in the field on 37,000 square metres. Always different. Mustard is planted in winter, white and blue clover in spring. "Then the VR flowering area shines in vibrant colours," emphasises VR press spokesman Martin Richter. He is enthusiastic about the idea of linking sustainability with advertising. VR Bank's six own bee colonies will be relocated to the new flowering area in spring. For several years, they have been producing organic honey in the bank's own garden in Dachau. In Vierkirchen, it will be a country holiday for the city bees.
But even in the cold, a buzzing and whirring can be heard. Birds and insects are here even in winter. Without pesticides, they still find enough food.
Green storytelling
The success of sustainable field advertising is not only in the flight path. "Companies today are looking for storytelling for sustainability," says Christian Seebauer. As many clicks as possible on social media platforms are now part of a successful public appearance. With the environmentally friendly logos, GEOXIP offers the opportunity for "green storytelling" and broad positive perception.
Farmers in particular benefit from the new idea. With their fields or their service, they get a fair share of the GEOXIP projects. Christian Seebauer says: "Our concept offers nature a breather and farmers a real opportunity." If a farmer can do without fertilising and spraying for an advertising space and still achieve a high yield value, that's a good thing.
Christian Seebauer enjoys what he does. His enthusiasm is infectious. For 2022, he is planning an art project with a strong sustainability message. A large planting area near Berlin will be planted with a stirring "Wake up" or "Save the Planet" art project. Crowdfunding will be used to find sponsors who can present themselves but not take centre stage. The goal is a sustainable message that uses our nature and agriculture as a stage. Seebauer wants to bring farmers and companies together and now also address institutional investors with his start-up concept.
Christian Seebauer is not only an enthusiastic nature conservationist, but also an enthusiastic VR Bank customer. His advisor Paula Neisser at the Vierkirchen branch was immediately convinced by the GEOXIP business idea and took it to the management. There it was gladly accepted and supported with the VR planting area. Christian Seebauer emphasises: "I appreciate the philosophy, the passion and the regionality. I also personally stand behind VR Bank."
Annual Report 2021 Company Portrait
A dream come true - company logos for a better environment
For many years, Christian Seebauer dreamed of a large sustainability project. In 2021 - in the middle of Corona - he was able to realise it. He founded the start-up company GEOXIP AG in Vierkirchen.
GEOXIP sows company logos on arable land using GPS technology. Large-scale, sustainable, on up to 20 hectares. And unique so far.
Colourfully flowering, without pesticides and fertilisers, the logo areas create added value for nature, agriculture and the clients who want to make their commitment to sustainability widely visible.
Christian Seebauer worked for many years as an administrative director in a large German banking house. "It was a successful chapter, but never my dream," he says.
The 54-year-old from Vierkirchen studied electrical engineering. He wrote his diploma thesis on GPS in agriculture - a trend-setting topic in the 1990s. Christian Seebauer never pursued his original profession as an electrical engineer, but the topic of GPS in agriculture has stayed with him since his studies.
"At that time, nobody knew what GPS actually was," he recalls. The Global Positioning System, as it is called in German, describes the globally functioning determination of one's own position with the help of satellites. Because of its great accuracy, it was initially used primarily in the military sector. Today, thanks to GPS, agriculture is able to sow very precisely.
The idea of using GPS technology for the benefit of the environment has long been on Christian Seebauer's mind. Sowing logos in fields? His wife Constanze and their two daughters Selina and Stella thought it was a great idea. "Dad, if you don't do it now, someone else will," 18-year-old Stella spurred him on. "You only have one life," Christian Seebauer thought to himself and got started.
He developed a technique to plant company logos as precisely as possible, acquired the know-how about the seeds and was able to win a number of convinced comrades-in-arms for his project. Colleagues with programming experience, ambitious students, experts from management consultancy, law and research supported the project from the beginning and share the enthusiasm. They are all experts who contribute valuable commitment to the start-up without being paid. With these like-minded people, Seebauer developed a business plan. This was followed in the summer of 2021 by the founding of a public limited company exclusively with the equity of small shareholders. Conviction, the desire to change something and cohesion are the motivation.
Advertising with sustainability
"What presents itself spectacularly in XXL format to the viewer from the air is an ecological retreat for our nature and insects that still provides for them in winter," reports the company founder.
No fertilisers, no pesticides, no sprayed-on colours. Instead, real plants, the way nature lets them grow and the way bees and other insects love them. GEOXIP works closely with farmers who take care of the sustainable and ecological maintenance of the flowering area. Respecting nature and showing appreciation to the farmers - that is also what Christian Seebauer is all about.
The pilot project was the field advertising for AUDI on the occasion of the IAA Mobility 2021. The four rings of the car manufacturer and the lettering "Welcome to BavarianIAA" were clearly visible from the air on a 91,000 square metre field in the approach path of Munich Airport.
VR Bank Dachau is also convinced by the idea. For an entire year, it uses field advertising to have its distinctive VR logo planted in the field on 37,000 square metres. Always different. Mustard is planted in winter, white and blue clover in spring. "Then the VR flowering area shines in vibrant colours," emphasises VR press spokesman Martin Richter. He is enthusiastic about the idea of linking sustainability with advertising. VR Bank's six own bee colonies will be relocated to the new flowering area in spring. For several years, they have been producing organic honey in the bank's own garden in Dachau. In Vierkirchen, it will be a country holiday for the city bees.
But even in the cold, a buzzing and whirring can be heard. Birds and insects are here even in winter. Without pesticides, they still find enough food.
Green storytelling
The success of sustainable field advertising is not only in the flight path. "Companies today are looking for storytelling," says Christian Seebauer. As many clicks as possible on social media platforms are now part of a successful public appearance. With the environmentally friendly logos, GEOXIP offers the opportunity for "green storytelling" and broad positive perception.
Farmers also benefit from the new idea. With their fields or their service, they get a fair share of the GEOXIP projects. Christian Seebauer says: "Our concept offers nature a breather and farmers a real opportunity." If a farmer can do without fertilising and spraying for an advertising space and in return finally gets an extremely high yield value, that's a good thing.
Christian Seebauer enjoys what he does. His enthusiasm is infectious. For 2022, he is planning an art project with a strong sustainability message. A large planting area near Berlin will be planted with a stirring "Wake up" or "Save the Planet". Sponsors are to be found via crowdfunding, who can present themselves but are not the centre of attention. "There is no commercial ulterior motive," reports Seebauer. His goal is the overarching message that is shared by all. He also wants to bring farmers and companies together and increasingly approach institutional capital providers.
Christian Seebauer is not only an enthusiastic conservationist, but also an enthusiastic VR Bank customer. He has been one all his life. His advisor Paula Neisser at the Vierkirchen branch was immediately convinced by the GEOXIP business idea and took it to the management. There it was gladly accepted and supported with the VR planting area. Christian Seebauer emphasises: "I appreciate the philosophy, the passion and the regionality. I also personally stand behind VR Bank."
