Tittmoning. Luisa, Dora and Selina from the GEOXIP start-up's creative team meet up in a cornfield in Tittmoning (Chiemgau) at the beginning of September. Because right here, in the middle of what at first glance appears to be a rather inconspicuous cornfield, a huge fire salamander is hiding, consisting of millions of sunflowers! In the meantime, the large geoglyph has become known far beyond the district of Traunstein and the press has reported on the "largest fire salamander in the world".
Incidentally, nothing, absolutely nothing, came of the originally planned script. The first decision was: No models. We'll do it ourselves. We are a startup and we have Luisa, Dora and Selina.
Then there was the planned set in front of the field. Actually really nice. But Luisa, Dora and Selina would much rather be in the middle of the field. Right into the thicket of plants. Much nicer, much more authentic, much more adventurous. But also wet, loamy and spider webs between the sunflowers. But no matter!
What remained in the end was the text we had come up with for our day of filming in the fire salamander field. Actually. But at some point in the middle of the field, Luisa ignored the text of the script for a brief moment and spontaneously summed everything up in a single sentence in the jungle of sunflowers:
"We're standing here in the middle of our giant fire salamander... And we'll make your logo too!"
It doesn't get any better than this!
Video: "We are standing here in the middle of our giant fire salamander"
Photos from the shooting day "Fire salamander in Tittmoning"
The fire salamander was sown using a high-precision technology developed by the start-up, which can incorporate very different flower seeds in exactly the right position at exactly the right depth, thus enabling soil patterns in the middle of conventional cultivation. Incidentally, the farmer can dispense with the use of herbicides on his land. As a result, not only sunflowers grow in the middle of the maize, but also a variety of (otherwise undesirable) native wild herbs. All of this creates a habitat not only for native plants, but above all for insects, butterflies and wild bees. Because the trial field is rather "small" from an agricultural point of view, the "Fire Salamander in Tittmoning" project deliberately refrained from setting up beehives so as not to compete with wild bees. On larger flowering logos, such as the Deutsche Telekom project (the largest wildflower logo in the world, covering over 40 hectares / 56 soccer pitches), a few beehives were no competition for wild bees, as there were tons of nectar and rare native plants.
The fire salamander sown with sunflowers in Tittmoning shows impressively what we can do with our technology and nature as a stage.
Press release Fire salamander in Tittmoning
GEOXIP, an innovative high-tech start-up from the north of Munich, has made a name for itself in the advertising industry with its unusual approaches to field advertising and the use of landscapes as advertising space from a standing start. One example of this creative fusion of nature and advertising is the impressive ground image of the "world's largest fire salamander", which was created from millions of sunflowers in a corn field in Tittmoning in Chiemgau. This large-scale geoglyph not only attracts public attention, but is also a prime example of the realization of GEOXIP's vision of harmoniously combining advertising and nature and creating a win-win for biodiversity and farmers.
GEOXIP: The creative start-up and its visions
The creative team behind GEOXIP has set itself the task of completely redefining traditional outdoor advertising (OOH - out-of-home advertising). Instead of classic billboards or billboards, GEOXIP uses nature as a stage for impressive advertising messages. This new form of field advertising, called FieldAds, uses the uniqueness of precisely sown flowering islands to place advertising messages in an unprecedented way.
One highlight of this innovation is "logo cultivation". Here, branding and messages are sown directly into fields using a high-precision technology developed by the start-up. This technology makes it possible to place various flower seeds in exactly the right places and at the right depth, so that impressive soil images can be created on agricultural land.
The "Fire Salamander" project: a symbiosis of art and the environment
The most impressive example of this new field art is the fire salamander in Tittmoning. Luisa, Dora and Selina from the GEOXIP Creative Team spontaneously decided to take this project into their own hands and shoot it with themselves instead of doing a commercial shoot with extras. After all, we are a start-up and stand by what we do ourselves!
Instead of posing in front of the field, the three preferred to pose in the middle of the dense thicket of sunflowers - a decision that ensured more authenticity, adventure and connection to nature. "We're standing here in the middle of our giant fire salamander... And we're doing your logo too!"Luisa summarized her message spontaneously and to the point.
The creation of this fire salamander goes far beyond simple advertising. The project shows how biotope networking can be promoted through the use of wildflowers and native plants. The technique used does not involve the use of herbicides, which means that a variety of native wild herbs can thrive alongside the sunflowers. This diversity creates valuable habitats for insects, butterflies and wild bees.
A conscious decision not to use beehives so as not to compete with native wild bees underlines the environmental awareness of the GEOXIP start-up. In larger projects, such as Deutsche Telekom's wildflower logo, beehives could be set up without any problems as there was sufficient nectar and rare plants for all the insects. This type of biotope networking is a significant step towards sustainable advertising and environmental awareness.
The future of field advertising and the potential of GEOXIP
GEOXIP has already made a name for itself, but the possibilities for this start-up and its innovative form of advertising are far from exhausted. With the implementation of sown flower FieldAds and the combination of ground images, field art, geoglyphs and biotope networking, the company offers a completely new perspective for outdoor advertising. The idea of using landscapes as natural canvases for brands and messages could fundamentally change the advertising business in the future.
GEOXIP offers exciting prospects for investors. Not only does the concept have the potential to revolutionize the way companies advertise, but it also promotes biodiversity and awareness of environmental issues. Shares in start-ups such as GEOXIP could rise sharply in value in the future as more and more companies and investors seek sustainable and creative advertising methods.
Conclusion
With projects such as the fire salamander in Tittmoning, GEOXIP has shown that field advertising can be more than just advertising - it can become a symbiosis of art, nature and environmental awareness. By combining innovative precision technology, field art and biotope networking, the start-up creates a completely new type of brand communication that is not only visually impressive, but also makes a positive contribution to the environment. The future of outdoor advertising could soon be growing in the fields - and GEOXIP is actively helping to shape this future.
Link: https://geoxip.com/von-der-skizze-zum-feldkunstwerk/
More articles on ground images and field advertising
How flowering islands can make fields barrier-free and connect habitats better than conventional flower strips
Largest sports branding in the world sown on 50 hectares of field at Berlin Airport
Sown bee at Lake Waginger See as a biotope network in the test project for soil images
From sketch to field artwork Fire Salamader with sunflowers in the field
Hello Taylor! Antenne Bayern. Huge ground picture at the MUC Airport field
