Customer experience Telekom
Experiences on logo cultivation. An interview with Christian Hammerschmidt (Telekom) about #magentablossom With the environmental project "#magentablossom", Telekom has set a real example for sustainability with over 21.6 million field and wild flowers and in doing so has shown how biodiverse logo cultivation can promote and achieve something really meaningful. As a start up, we are naturally interested in how our customer "Deutsche Telekom" evaluates the project and the collaboration, what concerns there were and what expectations were met. Today we talk about this directly in the field with Christian Hammerschmidt (Senior Brand Manager, Deutsche Telekom). We conduct the conversation - as is customary in nature - in the per du form. Completely without script and great effort, but spontaneous, honest, genuine. Youtube link: https://youtu.be/5xV7GghjJyM Christian Hammerschmidt, Telekom: "It's always a bit of a trial and error. Here comes the 'big company' and the small startup... How does the cooperation work? I think it worked totally well! You are an incredibly professional partner....
AUDI logo on a 91,000 square metre field at the IAA MOBILITY 2021
Sustainable field advertising: AUDI logo on a 91,000 square metre field for the IAA MOBILITY 2021. Munich Airport approach corridor. The two people that can be glimpsed as tiny dots on the field show the gigantic scale of the welcome message for the IAA MOBILITY 2021 in Munich's approach corridor. The field has dimensions of 91,000 (!) square metres, i.e. 9.1 hectares. The scaled logo of the AUDI rings and the lettering "Welcome to BavarIAA" are only slightly smaller. The error tolerance during GPS ploughing was below 4.5 centimetres for the first time. In order to give the lettering and logo an authentic texture, the image on the field was not simply ploughed using GPS pixel control, but was modelled on the natural flow of writing. This gives this sustainable field advertising - similar to an artist's brushstroke - a particularly genuine and flowing effect. Special emphasis was placed on not disturbing the farmer's natural flow, but creating real and sustainable added value for the farmer in the natural cultivation phase. A field advertising...