ERDINGER WEISSBRÄU setzt mit GEOXIP ein blühendes Zeichen für Nachhaltigkeit – Feldwerbung in einer neuen Dimension
ERDINGER WEISSBRÄU setzt mit einer Geoglyphe ein blühendes Zeichen für Nachhaltigkeit – Feldwerbung in einer neuen Dimension Freising, 2. Oktober 2024 – Werbung in nützlicher Form: ERDINGER WEISSBRÄU und das innovative Startup GEOXIP präsentieren eine spektakuläre neue Art der Außenwerbung – Feldwerbung. Mit heimischen Wildblumen und vielfarbigen Blühmischungen lässt GEOXIP Firmenlogos auf einer Fläche von bis zu 100 Hektar wachsen. Was aus der Luft ein beeindruckendes Bodenbild ist, wird vor Ort zu einem Paradies für Insekten und Wildbienen, das die Artenvielfalt fördert und dem Werbetreibenden echten Mehrwert bietet. Nachhaltige OOH Außenwerbung auf Feldern mit Blumen – sichtbar, erlebbar, fühlbar Mit der von GEOXIP entwickelten VectorSeed®-Technik wird das Logo von ERDINGER WEISSBRÄU auf einer riesigen Fläche eingesät. Die Blühpflanzen wachsen und verwandeln das Logo in ein lebendiges Kunstwerk – eine Geoglyphe – , das täglich neue Farben und Blühformen zeigt. „Unsere Bühne ist die Natur“, sagt Christian Seebauer, Gründer von GEOXIP.…
GEOXIP on television: BR Unser Land - Flower mixture in the logo, advertising in the field
GEOXIP on television: BR 'Unser Land' - Flowering mix in the logo, advertising in the field "But let's start with a crazy idea. Flower strips as advertising space in the field. Well, we couldn't imagine anything like that, so we took a look at it and... [short pause] were surprised!" says Florian Kienast, excitingly introducing the first segment of the popular TV show 'Unser Land' on BR television. The start-up GEOXIP will be presented with the spectacular logo extension for "ERDINGER WEISSBRÄU" at prime time on Friday at 7.00 pm. The program 'Unser Land' is one of the most popular and widest-reaching formats of all. Bavarian Broadcasting has regularly accompanied us here since the logo was planted. Often in the rain. But that's just part of it out here. On an area of over 13 hectares, we have sown millions of native field and wild flowers here - in the middle of conventional cultivation,...
GEOXIP connects habitats with flowering field advertising and thus promotes native biodiversity
GEOXIP connects habitats with flowering field advertising and thus promotes native biodiversity. Companies can use nature as a big stage and credibly demonstrate sustainability Press release: The startup GEOXIP connects habitats with its huge ground images of flowers and flowering islands, thus promoting native biodiversity. Freising, September 2024 - Flower strips at the edge of fields are well known, but their effect is often limited. For butterflies and wild bees, large, conventionally farmed fields often represent an insurmountable barrier. The start-up GEOXIP has developed a ground-breaking solution for companies that want to present themselves sustainably with its flowering messages on fields, known as geoglyphs or field ads: Flowering islands sown in the form of XXXL messages and logos in the middle of fields that connect habitats and promote biodiversity. With its technologies such as high-precision Vector-Seed(R), the start-up turns nature into a big stage. This benefits nature itself, farmers and, of course, companies, who become real nature sponsors along the way. A...
How flowering islands can make fields barrier-free and connect habitats better than conventional flower strips
How flowering islands can make fields barrier-free and connect habitats better than conventional flower strips Freising. Flower strips at the edge of fields make sense and have long been a familiar sight. But just a few meters beyond that, the habitat for butterflies and wild bees often ends again. In many places, the distances to the next oasis are too great when a "treated" field represents an insurmountable barrier. In addition to flowering strips and natural habitats, flowering islands in the middle of fields therefore represent a small revolution in modern arable farming. This is because they break through the usual structures directly in the field. Using the innovative and biodiverse field advertising of ERDINGER WEISSBRÄU in the north of Munich as an example, we explain the principle of logo cultivation with native flowers in the middle of conventional cultivation and compare the habitat for insects with a "normal flowering strip". The field selected for the huge ground picture is located to the west of Achering (Freising) and is perfectly visible on approach. But flowering islands in the form of...
Giant geoglyph with corn and flowers in the field for the big ERDINGER summer fairy tale
A clear statement for joie de vivre, closeness to nature and biodiversity: Gigantic floor image at MUC Airport – ERDINGER Weißbräu inspires and amazes. Nature and biodiversity benefit. Just in time for EM2024, the private brewery ERDINGER Weißbräu is setting a sustainable example of joie de vivre and closeness to nature with what is probably the world's largest brewing logo ever sown. Because the stage here is not traditional or social media, but nature itself in all its glory. And it shows that it is absolutely worth respecting and promoting. In the spaces between the ERDINGER geoglyph, native field and wildflowers will then grow. Among them are rare species worthy of protection, which were deliberately selected here. What everyone knows are normal flower strips at the edge of the field. Here, however, in the middle of conventional cultivation, entire flowering islands are allowed to thrive and give insects such as wild bees a springboard to spread. Biotopes are networked with the flowering islands. The nature sponsorship of ERDINGER Weißbräu makes sense and can be experienced up close. The...