Huge islands of flowers to allow nature to come back
Magenta Blossom #greenmagenta is possibly the largest field and wildflower logo in the world. Deutsche Telekom is behind this unique nature sponsorship. It is about bringing nature back across biotopes on gigantic islands of blossoms. The huge field in Bonn/ Flamersheim was sown using high-precision vector-seed technology from the startup GEOXIP together with farmers.
Wildflower logos on 40 hectares (56 soccer fields) can also be seen from space. What you can only see from below: Insects, wild bees, butterflies and wildflowers threatened with extinction are allowed to return here in unimagined diversity and open up many more habitats by flying from biotope to biotope. For Deutsche Telekom, we were allowed to sow over 20 (!) million field and wild flowers for the ".T." and "#green magenta". These included native species that have long been on the red list and are specially protected or even threatened with extinction. Now everything is starting to bloom colorfully and come to life. Whoever comes here experiences the overwhelming vitality of nature.
If you want, you can explore Telekom's gigantic ground picture from below on a field and wildflower nature trail and experience it with all your senses. The wildflower nature trail through the middle of the #green, around the ".T" and back through the seeded lettering "magenta" is about 3.6 kilometers and is a unique hiking experience. Everything is fragrant and everything is buzzing. The flowers and many butterflies that accompany the viewer on a magical journey through the field are impressive. In contrast to monotonous fields, colorful life is back here. And you can hear and smell it! Older folks will be reminded of when insects and wildflowers were ubiquitous. Many younger people may be overwhelmed to experience what has actually been lost to us for decades. What is spectacular here in terms of biodiversity used to be normal. The fact that you can see from above who is working here for a really good and sustainable cause is a minor matter.
Native biodiversity used to be normal - ground pictures bring it back
Our concept of growing logos and winning nature sponsors for them is working. It's convincing and a big win for everyone: for farmers. For biodiversity. And of course for the nature sponsors themselves. Because Magenta Blossom is real action: directly in our home country. Right in front of our feet. Tangible and transparent: because everyone can touch it. And because it makes sense.
This is precisely why the two universities specializing in sustainability, biodiversity and high-tech, Weihenstephan-Triesdorf (HSWT) and Nürtingen-Geislingen (HfWU), are also on board with this project. It is worthwhile to also scientifically prove this far-sighted and future-oriented nature sponsorship and the associated return of nature. Because what is happening down here right now is also moving the world on a small scale.
Here you can experience real sustainability
A university-supported megaproject with field and wildflower cultivation in the form of a gigantic branding is not a quickly fading flash in the pan and certainly not a media event where the last trash is swept aside the following day while the fans have long since moved on. Field advertising is spectacular in a completely different - and sustainable - way: because the young generation in particular asks questions and demands answers. Real answers are not click rates, or superficial information, but clearly comprehensible concepts on how we can make the world a little bit better. And that's exactly what we're doing here in the field. For a company, it means courage and the genuine will to do something really meaningful.
Who was the first to discover the project? It was the wild bees, butterflies, field hares and the many new humus-forming creatures in the soil. Here we are talking about thousands of billions of creatures that give their voice simply by coming back, buzzing, buzzing, fluttering or doing their work silently in the soil.
Video at Telekom field Magenta Blossom
Christian Seebauer walks through Magenta Blossom on the wildflower trail and tells what he experiences. (Privacy notice: Clicking on the video will embed Youtube). Direct link: https://youtu.be/_QGJ9MdTJas
Home for rare and protected species
Many native species of flowers that used to exist in our country are no longer known. Because they are no longer there! Yet we suspect that every life form has its very own destiny and that we should finally do everything in our power to bring them back - wherever it is not yet too late. Telekom Feldwerbung promotes rare and protected species (Red List), among others. Cultivation was a real challenge - also from a technical point of view. In vector-seed cultivation, we not only incorporated field flowers into the soil at the exact sowing depth, but also laid down light seedlings on the surface in the same pass, controlled to the centimeter. Protected species are assigned their own coexistence microzones in this process.
For those interested in the biodiversity in detail, here is a detailed list of the field and wild flowers used:
For example, growing on #green are: Field buttercup, Field dog chamomile, Field campion, Field marigold, Field mustard, Field stonecrop, Field violet, Field forget-me-not, Alexandrine clover, Borage, Buckwheat, Common lady's finger, Sainfoin, Safflower, Field pea, Field delphinium, Quilled field salad, Yellow mustard, Greater birdsfoot (Serradella), Native turnip clover, Tall sunflower, Incarnate clover, Corn poppy, Corn radish, Oil radish, Phacelia, Ramtill weed, Round-leaved hare's ear, Seed poppy, Seed vetch, Seed usury, Narrow-leaved blue sweet lupine, Swedish clover, Summer Adonis rose, Summer oats, Woodland rye, Path mallow, White clover, Wild coriander, and many more.v.m.
Go directly to the website www.green-magenta.com
Link: https://www.green-magenta.com/
More about Telekom logo sown on the field "Magenta Blossom":
How can you actually promote biodiversity and bring back rare native plants? What is blooming here? What is rare, protected or even threatened with extinction? What does Telekom do with its nature sponsorship and what does it bring back to our home? How do you make the largest ground picture in the world with field and wild plants? And how can farmers and nature benefit equally? How did we as startup GEOXIP come up with this idea and why are we burning to bring back biodiversity with high tech? Lots of questions and lots more answers:
Bringing back biodiversity. Networking habitats. ooh Field advertising brings benefits for nature.
Bee food in late fall: drone flight over the Telekom field advertising Magenta Blossom
Customer experience Telekom
Experience biodiversity: On foot through the Magenta Blossom field
A rainbow in the rearview mirror...
Magenta Blossom: Islands of bloom to allow nature to come back
World Environment Day 2023 - Magenta Blossom
Field advertising - FieldAds Telekom Magenta Blossom by GEOXIP
Nature sponsorship in XXXL format: With the "Magenta Blossom" project, Telekom and the start up GEOXIP are introducing a new form of sustainable coexistence to the modern landscape. On one of the largest contiguous agricultural fields in the Cologne/Bonn area, wild bees, bees, insects and butterflies are allowed to be guests on more than 40 hectares (equivalent to 400,000 square meters or 56 soccer fields) on specially created "flowering islands" and pollinate native wild herbs. Selected native plants and wild herbs also bind nitrogen, store CO2 in the form of humus formation.
Precision Farming for Sustainability
The concept: to use precision seeding a magenta flowering ".T.", as well as the lettering "#green magenta" with native flowers and wildflowers in a conventionally tilled sugar beet field to completely rethink the coexistence between conventional farming and desired biodiversity and sustainability.
Huge dimensions in sustainable advertising on the field
Each individual sown letter represents in this idea a biotope-connecting own flower island and that in dimensions, which one will be able to see still from the universe. Internalize the following dimensions:
The field where the flower islands ".T. #green magenta" are created, has
- an edge length of more than one kilometer
- the perimeter is about 3 kilometers.
- 20 million flowers in the beet field (new approach worldwide)
In other words, it takes a good hour on foot to walk around the Telekom nature project 1x on field paths and marvel at the biodiversity it promotes. In our opinion, 20 million flowers and wildflowers in the middle of a conventionally cultivated beet field has never been seen before.
Sustainability is the best advertising
On a specially created wildflower trail through the middle of the field, interested parties can learn more about Telekom's environmental commitment and about everything that grows and flies here. The project is supported by two universities and implemented by Munich-based start-up GEOXIP:
- Faculty of Agriculture, Economics & Management: Nürtingen-Geislingen University of Applied Sciences
- Faculty of Sustainable Agricultural and Energy Systems: HOCHSCHULE WEIHENSTEPHAN-TRIESDORF | University of Applied Sciences
- Start up GEOXIP AG stands for the development of sustainable high-tech concepts for nature
